article thumbnail

The Best Event Planning Books Ever Written

Guidebook

Effectively the bible of special events, Joe Jeff Goldblatt takes readers through every aspect of producing an event. The Event Marketing Handbook : Beyond Logistics and Planning by Allison Saget. If you’re going to use an event to make money, you need to read this book.

article thumbnail

Hubilo’s Monthly Event Industry Blog Roundup: February

Hubilo Blog

February was a month full of international annual events attended by almost all the event professionals from across the globe. Events like International Confex, Mobile World Congress took place in February. This can be leveraged by the organizers to enhance the next event experience of the attendees accordingly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Return on Events: New Metrics for Now — and Into the Future

PCMA Convene

Assembled by PCMA, Marriott International, the Long Beach Convention & Visitors Bureau, and the Corporate Event Marketing Association (CEMA), and led by the innovation strategy consultancy Fruition Co., DOWNLOAD the Report: Beyond ROI to ROE (Return on Events): Measuring the Impact of Business Events.

Travel 111
article thumbnail

An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. She is the founder of Strategic Meeting and Events which produces mid to large scale corporate events. She offers value knowledge of productivity, public speaking, and personal branding tips.

article thumbnail

16 Event Resources to Plan Your Next Great Event

Capterra Event Management

Aside from its event management software, Bizzabo has a blog that regularly posts useful, easy-to-digest pieces full of actionable takeaways. It has a slight focus on conferences and corporate events, but contains lots of helpful content for everyone. Gallus Events. Event Marketer. Event Marketing Institute.

article thumbnail

40 Outstanding Event Industry Blogs to Follow

Endless Events

G2Planet is an event management software company whose priority is to help others create data-driven events. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as trade show presentation. Do you love the tech aspects of events?

article thumbnail

The Top 10 Books Every Event Manager Should Read

Capterra Event Management

No one wants to be just another number on a spreadsheet, yet to many people that is what marketing boils down to, even in event marketing. Brains on Fire puts a human spin on marketing by focusing on relationships, interests, and desires in order to build effective word of mouth campaigns. Author: Robbin Phillips.