Win-Win Venue Contracts Mean Identifying These Planner Personas
Event Leadership Institute
FEBRUARY 17, 2020
Most event planners want a venue contract in which everybody wins. However, because they’re also accountable to someone—a boss or a client—some are tempted to use negotiation tactics that can catch venue sales representatives off guard. It can cause the sales rep to think he or she is remiss in meeting the planner’s needs.
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