Conference Sponsorships Sports Trade Shows 
PCMA Convene
FEBRUARY 1, 2021
Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.
Event Marketer
FEBRUARY 9, 2024
Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.
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Event Marketer
MAY 2, 2024
Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
TicketBud
JANUARY 11, 2024
Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. But more recently, the format has expanded to include seminars, trade shows, career fairs, conferences, and more.
Event Marketer
MARCH 15, 2024
This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.
Event Marketer
FEBRUARY 21, 2024
“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.
Velvet Chainsaw
MARCH 2, 2018
There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.
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