6 Ways Medical Meetings Are Proving Their Value To Exhibitors
PCMA Convene
MARCH 25, 2019
“And if they’re writing scripts, we don’t necessarily know whether it was because of our conference or another conference or direct-to-consumer advertising.”. Orders for medical devices are no easier to trace, considering the lengthy purchasing timelines for costly equipment. That’s a difficult thing to put an ROI on.”.
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