Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.

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Sponsorships Conference 2022 2019 370

Expo Logic

JANUARY 4, 2024

Unlock the secrets of successful conference marketing. The post How To Market Your Conference appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic. From digital strategies to early bird discounts, discover proven tactics to boost attendance.

Conference 73

Conference Marketing Trade Shows Event Management 73

Attendease

JANUARY 3, 2024

Whether you’re hosting a keynote speech or a conference, your association can leverage engaging events to build member loyalty and make connections in your industry. However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values. Preferred communication channels.

Event Marketing 195

Event Marketing Marketing Event Management Social Media 195

IMG

MARCH 29, 2023

The 2023 WBENC National Conference included three amazing days full of networking, connections, and insights at the Gaylord Opryland Resort & Convention Center in Nashville, TN. Collaboration is Key: The conference emphasizes the importance of collaboration and building strong relationships with clients, suppliers, and partners.

2023 195

2023 Conference Education Marketing 195

Eventmobi

JANUARY 10, 2024

Without a doubt, conference apps are a must-have tool for any event organizer. However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! What Is a Conference App? Before we dive into providers, you need to know what a conference app is.

2024 195

2024 Conference Event Apps Speakers 195

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. Read on to learn why. No related posts.

Event Marketing 296

Event Marketing Marketing Conference Events 296

Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. whose post, “ 6 Ways to Create Revenue Around your Conference Content ,” helped inspire this article.

Conference 366

Conference Sponsorships Education 2022 366

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Experiential Marketing Summit. Wedding MBA.

2020 293

2020 Conference Education B2C 293

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.

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Conference 2009 Sponsorships Speakers 444

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Endless Events

APRIL 21, 2023

Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. So I built a bootstrapped company and a venture-backed company, which I built with zero paid marketing.

Marketing 77

Marketing Conference B2B Speakers 77

Velvet Chainsaw

DECEMBER 3, 2020

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.

2021 284

2021 Conference 2020 Sustainability 284

Velvet Chainsaw

JANUARY 21, 2019

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true. It is also the natural law of evolution for any conference.

Conference 361

Conference Conference Planning Sustainability Speakers 361

Conferences that Work

JANUARY 11, 2021

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.

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Conference 2010 2011 2014 342

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

2024 130

2024 Conference 2023 B2B 130

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? What your biggest wins are (annual conference? Great gala?)

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Conference 295

Conference 2018 Marketing Tech 295

Eventmobi

FEBRUARY 2, 2023

Managing the conference badge design process for your in-person events is typically a complicated and costly process that requires outsourcing the design, wrangling spreadsheets, mail merge , and templates, followed by endless rounds of approvals. What’s the best thing about EventMobi’s conference badge software? EventMobi GoLive!

Conference 195

Conference Management Speakers Event Tech 195

Eventmobi

NOVEMBER 26, 2020

So for many event planners looking for the right tool to host a virtual conference, Zoom is the first thing that comes to mind. This means planners can easily connect their Zoom account with EventMobi to deliver a seamless and user-friendly experience to their virtual conference attendees. Already an EventMobi customer? Familiarity.

Conference 370

Conference 2020 Speakers Meetings 370

Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t.

Conference 195

Conference 2022 2019 Marketing 195

Event Industry News

APRIL 15, 2024

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.5

Conference 113

Conference Events Event Design Event Marketing 113

Velvet Chainsaw

MAY 22, 2019

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace? Learning Together.

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Conference Healthcare Sports Hospitality 323

Velvet Chainsaw

SEPTEMBER 18, 2018

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends.

Conference 370

Conference Conference Planning Marketing Meetings 370

Eventmobi

SEPTEMBER 5, 2023

From delight to disappointment, conference gift bags can inspire a range of emotions depending on the type of swag and goodies included. with conference swag bags full of clever, thoughtful, and practical gifts. In this article, we’ll provide tips on best practices (including dos and don’ts for conference swag!)

Conference 195

Conference Apparel Travel Wireless 195

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. And they do.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

IMG

JUNE 1, 2023

At Innovate Marketing Group, we are absolutely thrilled with the fantastic events we organized in May. California Hr Conference (CAHR) Our CEO and Founder, Amanda Ma , has been invited as a distinguished speaker at the prestigious CAHR Conference 2023. What an exhilarating and bustling month it has been!

Conference 195

Conference Corporate Events Banking 2023 195

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

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Conference Social Media 2018 B2B 321

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Curiosity: “Lineup for ABC conference is out!”

Marketing 195

Marketing Sponsorships Speakers Events 195

Picatic by Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

2019 366

2019 Event Marketing Marketing Corporate Events 366

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 109

Marketing 2024 Events Event Design 109

Eventinterface

FEBRUARY 24, 2020

Many businesses thrive when it comes to events and conferences, whether it be attending them or hosting one themselves. For the latter, however, you need to market your event or conference and then also have high attendee engagement. Are you wondering how to get people through the door for your next conference?

Conference 100

Conference Marketing Social Media Advertising 100

Eventinterface

FEBRUARY 24, 2020

Many businesses thrive when it comes to events and conferences, whether it be attending them or hosting one themselves. For the latter, however, you need to market your event or conference and then also have high attendee engagement. Are you wondering how to get people through the door for your next conference?

Conference 100

Conference Marketing Social Media Advertising 100

PCMA Convene

MARCH 4, 2024

That sounds like an easy metric to exceed, but you would be surprised how many annual conferences fall below this benchmark. If your annual conference doesn’t hit these benchmarks, you need to identify a performance metric to move the needle. Lagging indicators may include items like gross revenue or gross profit.

Conference 105

Conference Sponsorships Financial Consulting 105

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154

Marketing Conference Apparel Insurance 154

Event Farm

JULY 8, 2022

To ensure that your attendees return to your conference year after year delivering a memorable event experience is key. This is why “Reimagining the Conference” was the perfect topic for Part 4 of our virtual workshop series on Crafting the Event Experience. Use Safety Protocol as a Marketing Tactic. During this session, ??POP

Conference 246

Conference Food and Beverage Negotiating Hotels 246

Coterie Spark

JULY 4, 2022

Your conference was a hit. Having a strong post-conference marketing plan is an important tool in building brand awareness and setting attendee expectations for next year. Below are some examples of post-conference marketing efforts that we’ve seen pay off in a big way for hosts. You did it, you pulled it off. .

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Conference Marketing Education Event Marketing 52