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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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7 Tips from Smart Meeting Northern California Speaker Eileen McDargh for Partnering at Your Next Trade Show

SmartMeetings

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.

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Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

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Five Trade Shows and How They Grew

PCMA Convene

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

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Looking into the Future of Event Tech

Velvet Chainsaw

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Conference organizers who jumped on the big-data bandwagon are drowning in so much information, they can’t make sense of what changes need to be made. Security is Expensive, but Critical.

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EMS 2024 Kicks off with Interactive Workshops, Pickleball, Ex Awards and Festival Vibes

Event Marketer

1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals. Liz launched Liz King Events.