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The Essential Role of an Event Organiser – Understanding the Profession

Eventscase Blog

And yet, each event type plays an important role in a company’s event goal or marketing strategy. Some people move into event management from related areas such as marketing, hospitality, PR or arts administration. It’s easy to get overwhelmed by the many different types of events. Will it be in-person , virtual , or hybrid ?

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19 Event Trends That Will Shake Up Meetings & Group Business in 2019

Social Tables

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

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