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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. Content submissions will be more timely and relevant if the process involves less lead time. Content and commerce that’s episodic. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

2021 284
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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

For determining your target audience for premium conferences, consider these five lenses: Who are the economic buyers that your sponsors and exhibitors value most? Among those to exclude are expo only, staff, exhibitors, sponsors, press, guests, workshop-only, and students. (If How have you been able to zero in on your target audience?

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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

Five boxes you should check before selecting a keynote speaker: Relevant – Content must align with a major problem or opportunity facing your profession. Engaging – If a speaker doesn’t have a plan for chunking content and infusing audience participation, don’t hire them. Anything listed in pre-event category above.

Speakers 278
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The Best Association Website Examples: 17 Features You Need to Attract + Retain Members

Eventmobi

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?

Tech 195
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20 Bright Ideas for Personalizing Attendee Experiences

PCMA Convene

A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. This isn’t a revolutionary idea, but if you’ve been getting feedback that your trade show is too big and hard to navigate, the results of parsing it into categories can be revolutionary. Segment your trade show.

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‘An Unbelievably Smart Way to Drive Revenue’

PCMA Convene

Robust content will both engage a virtual event audience and attract sponsors with a variety of opportunities, said Meg Fasy of fazeFWD Sponsorship Marketing during her session at the recent PlanetIMEX virtual event. There’s a lot of sponsor reluctance about virtual,” Fasy said. “We Slides courtesy Meg Fasy).

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5 Small Event Tweaks to Create Big Returns

PCMA Convene

It could be that some ideas require resources from a partner or sponsor to execute. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Target your marketing.

2024 52