Actionable strategies to boost association membership
The MICE
MARCH 10, 2022
In 2020, PCMA started undertaking data collection through think tanks, customer interviews, surveys, published bi-monthly dashboards in Convene Magazine and public policy analysis. When PCMA was considering what the event, Convening Leaders in 2021, would look like, it explored how to adapt the success of a digital format to a live event one.
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