Remove category convene business-of-events
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PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Applause to PCMA for engaging the global business events community and for the diversity of speakers and formats offered during CL. I wasn’t expecting to connect with my friends or to feel the same high I get from the in-person meetings.

2021 370
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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk.

Contracts 438
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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. VIP experiences — special access passes for top clients, leader event sponsor.

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Conference Metrics That Matter

PCMA Convene

Event participation is the single-most important leading indicator, and focusing on participation performance goals will help you reach your overall goal. (AI-generated AI-generated Adobe Stock photo) Not all metrics can give you the insights you need right now. People generally vote with their feet first and then their wallet.

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Concerns about using facial analysis at events

Conferences that Work

Should the event industry embrace facial analysis — a technology that promises to offer new analytic data to event stakeholders? So it’s not surprising that companies have developed facial technologies to provide new forms of data to event owners. In this post, I’ll explain why I’m concerned. Over a dozen U.S.

2023 348
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Planner-Salary Survey: Marketing Duties, Certifications Mean $$$

MeetingsNet

While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors.

Marketing 111
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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.

B2B 244