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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

Assign categories. We like to use these categories: on-site branding, digital/print advertising, thought leadership, attendee/networking experiences, and VIP events. Once complete, sort your sponsor inventory so you can analyze each category one by one. Consider re-organizing your sponsor menu by category. Trim the menu.

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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

This works best for inventory that is in the branding/promotion or attendee-experience category, like banners, charging stations, Wi-Fi, a mobile app, and giveaways. Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Calculate your cost of sales and delivery for each of your offerings.

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Top Tips for Preparing Your Presenters

Velvet Chainsaw

For your industry presenter improvement plan it’s best to create a few categories for internal use only that represent the level of trust the presenter has earned with your organization. The categories might look something like this: Seasoned – has presented numerous times for us with high attendance/ratings. One Size Does Not Fit All.

Speakers 363
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PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. PCMA has shifted from what used to be the core membership category (Association Event Leaders) to the more general “Business Event Professional.” What are some of your great, good or not-so-good takeaways from PCMA’s Convening Leaders 2021?

2021 370
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5 Improvements for Event Registration Data Collection

Velvet Chainsaw

Here are five data categories to examine and refine for your customer-intelligence strategy: Firmographics — The kind of company your customer works for should be a mandatory field. For categories yielding less than 5 percent, group with another company type or allow as a write-in. Mandatory fields should be kept to a minimum.

Airlines 295
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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

Instead of trying to just move your live event to virtual, consider combining education tracks and aligning them with exhibit product categories. Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

2021 284
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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk.

Contracts 438