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6 Steps to Evaluate and Choose the Right Event Planning Tools

Attendease

Before the arrival of modern event planning tools, planning great events was no easy feat. The development of today’s tools has allowed organizations and teams alike to unlock their creative potential, maximize resources, and deliver exceptional events with ease. Let’s get started!

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Generating Event ROI – How to Prioritize Pipeline

Event Farm

When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off.

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2023 in review—and a book sale!

Conferences that Work

Before 2020, I was designing and facilitating around a dozen in-person meetings and conferences a year. In 2023, in-person is back! But our industry still faces ongoing challenges, such as: high travel, F&B, and production costs; staffing shortages; tight client budgets; and the rise of last-minute event registrations.

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Here are 11 strategies for successful sponsorships for your association starting TODAY. Commit to making your sponsorship programs align with your association’s mission.

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Guest Blog: 3 essential event metrics your technology should capture

Event Industry News

As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. By Chris Federspiel, CEO of Blackthorn.io.

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Content marketing for events: how to repurpose your event content

SpotMe Blog

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. It’s called event repurposing. Think of your event as a product.

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Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?