Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Reporting features in event and venue management platforms can measure anything from which marketing efforts were most effective to ROI. Digital event marketing. Live translation.

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StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! Tailor your marketing strategies to your audience’s specific interests and needs. Blogs, videos, podcasts – explore various formats.

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Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Event Industry News

SEPTEMBER 7, 2023

With more than 12 years’ experience working in the events industry, primarily in tech, Rachel Heller is senior content program manager, events, at Github, the AI-powered developer platform.

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Eventscase Blog

NOVEMBER 29, 2023

For the recently concluded Event Tech Live, Europe’s most significant event technology event , we decided to conduct a ‘tech trip’ for EMA ( Event Managers Association ) and AEVEA ( Spanish Event Agencies Association ), two of the Spanish industry associations we’ve been collaborating with for years. Til next year!

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Picatic by Eventbrite

FEBRUARY 26, 2019

According to a recent MarketingCharts study, 80% of marketing leaders believe events are crucial to their business’s success. But only 60% of marketers say they’re satisfied with their event ROI. The post Integrating Salesforce for a Perfect Marketing-Sales Handoff After an Event appeared first on Eventbrite US Blog.

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Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

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SevenEvents

OCTOBER 17, 2023

following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this. in this blog, we’ll consider the event tech insights that we’ve found in our time planning corporate events in London and explore how it is reshaping the way attendees experience events.

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Event Farm

OCTOBER 3, 2017

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. It's not the marketing tools. It's how we use them.

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GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Promotion channels and venue.

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Event Industry News

OCTOBER 8, 2018

There was a theory circulating a decade ago that the tech boom, affecting every aspect of our lives, would sound the death knell for events as we know them. 2019 promises to be no different so here are three of the best tech trends we’ll see gain traction next year. The post What are the new tech trends to look out for in 2019?

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Attendease

AUGUST 15, 2023

In this blog, we’ll explore the power of webinars and how you can incorporate them into your events strategy! Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Make sure your tech is on-point.

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SpotMe Blog

FEBRUARY 2, 2022

Event tech experts rate the platform highly for its extensive flexibility and navigation options. Integration exist for CRM, marketing automation systems, and other event registration systems. ON24 offers integration to CRM and marketing automation solutions, and an API. They offer add-ons that enhance the user experience.

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Event Planning BluePrint

JULY 3, 2018

Ever considered writing a blog for your event business? So, in today’s training video, I walk you step-by-step to start an event blog in very little time. I had an idea to start an event blog that would educate event business owners. It requires no tech experience! Start an Event Blog (Without Any Experience).

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Hubilo Blog

NOVEMBER 2, 2018

October has been a blooming month for the event industry with diverse blogs being posted across all the platforms. The blog roundup of this month is full of energetic topics useful not just for event professionals but also for the event planners who seek to have a new perspective every once in a while. For more information, read here.

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Socio Events

MARCH 14, 2017

Although 2016 was famously dubbed the ‘ terrible, horrible, no good, very bad ‘ year, it yielded some pretty awesome results for the event tech industry. With a growing demand for innovative tools in the event planning sector, a variety of new gadgets and resources penetrated the market to satisfy consumer demand.

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Conferences that Work

MAY 20, 2024

It took me about five years of having CEOs confiding to me their non-technical woes despite being hired to solve “tech” problems to learn the truth of Weinberg’s Second Law of Consulting : “No matter how it looks at first, it’s always a people problem.”

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Ins'Tent

JUNE 19, 2019

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. Branded Apps. Focus on Social Media. Event Diagramming.

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Event Marketing Tech Marketing Social Media 72

StraussCA

DECEMBER 21, 2023

Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. From chatbots answering customer queries to predicting trends and personalizing experiences, AI is the secret sauce transforming how we work, play, and market. What is AI? AI can lend a helping hand.

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EventBank Insights

JUNE 24, 2019

There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. Types of Event Technology Venue Marketplaces Registration & Check-in Tools Event Marketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics. Is Event Tech really that big of a deal? Intangible marketing value?

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Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Socio Events

MARCH 14, 2017

Although 2016 was famously dubbed the ‘ terrible, horrible, no good, very bad ‘ year, it yielded some pretty awesome results for the event tech industry. With a growing demand for innovative tools in the event planning sector, a variety of new gadgets and resources penetrated the market to satisfy consumer demand.

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Event Tech 2017 Tech Hospitality 52

Bizzabo

SEPTEMBER 17, 2018

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Overseeing much of PLAY's growth has been Britta Schellenberg, the VP of Corporate Marketing Operations at Brightcove. Britta: Sure.

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Eventsforce

JANUARY 14, 2020

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 10 5 Ways Tech Can Reduce Stress for Event Planners.

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Event Industry News

NOVEMBER 14, 2023

We’ve been creating, curating and integrating web-based marketing technologies for conferences and events since 2008. virtual AI Assistant for bespoke content including exhibitor/sponsor/speaker profiles, social posts, blog posts… […] eventengine.tv/virtual eventengine.tv/virtual

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Hubilo Blog

JANUARY 13, 2021

But how can they be truly leveraged from a sales and marketing perspective? But things are very different at a virtual venue because marketers are backed by intelligent event-tech platforms. The post How Do Virtual Events Help Sales & Marketing? appeared first on Hubilo Blog.

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Quickmobile

SEPTEMBER 12, 2017

In the first installment of this ongoing blog series, we are going to cover some extraordinary ideas that you can use in your events for low cost and with your existing event tech. This social tactic essentially provides the added bonus of free marketing for the event.” Listen to the broadcast: [link].

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Event Tech Tech Social Media Corporate Events 108

Eventbrite UK

AUGUST 8, 2019

We talk a lot about influencer marketing and how effective it can be when promoting events. Milica Kostic is a tech blogger and contributor at SmallBizGenius, Techjury, Fortunly and Hosting Tribunal. She is specifically interested in marketing, technology, customer and employee experience. […]. But are you convinced yet?

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Endless Events

AUGUST 19, 2019

It’s Monday, so you know it’s time to talk event tech! And today, we’re diving headfirst into the topic of accessibility of event tech. But what happens when we bring forth the issue of accessibility of event tech? Michael is the Marketing Manager of CadmiumCD and Meghan is the company’s developer.

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Event Tech Tech Events Technology 91

Hubilo Blog

FEBRUARY 5, 2019

Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry. How tech will transform the meetings industry in the upcoming months? Let’s have a look at some of the best picks of January 2019 blogs!

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Event Farm

DECEMBER 19, 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 35 Statistics That Every Event Marketer Should Know. 8 Trends for Event Marketing in 2016 and Beyond. The result?

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Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. Plan your on-site engagement, and use tech to help you execute. But what happens during events? 

.

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Hubilo Blog

OCTOBER 1, 2018

With a new feature or a tech or a trend coming out in the event industry, event professionals sometimes miss out on a few things. So here we are with another monthly roundup blog, presenting you with the top 10 picks from the last month’s event industry news covering the major changes, events, blogs, and videos. Read here.

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Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. Luckily, nearly every industry has embraced virtual events , including tech companies. Here are 10 well-executed virtual event ideas from tech companies and what you can learn from them. 10 Well-Executed Virtual Events From Tech Companies.

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Hubilo Blog

NOVEMBER 26, 2019

James Morgan , Founder of Event Tech Lab , to talk about event planning and communications strategies as he visited India for the first time ever at the MILT conference. How tech positive are you and what impact event technologies make these days? Listen to the podcats here: .

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Attendease

NOVEMBER 14, 2023

With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial. According to Bizzabo , many event organizers are spending an increased budget on marketing their events.

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