Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. Think behind-the-scenes peeks, speaker interviews, and user-generated content from past events.

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Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

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Nunify

OCTOBER 4, 2022

You are convinced that webinars should be a part of your marketing strategy, but it’s not as easy as it seems. To drive better results, you must come up with the best webinar topic that your audience will resonate with. 5 tips to Choose Your next webinar topic. Use these to identify your next webinar topic.

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Nunify

OCTOBER 5, 2022

The explosion of webinar formats have webinar hosts , marketers and event planner’s heads spinning. Webinars are an inexpensive way to educate, build a following, and grow your business. There are many different webinar formats that we can use to suit our needs. Panel discussion webinar example.

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Eventscase Blog

MARCH 6, 2024

GMT, Eventscase held a webinar on artificial intelligence (AI) and how it relates to event management. The session featured insightful discussions led by María Pérez and guest speaker Fátima Barbero. The webinar concluded with two questions from the audience, which were addressed collectively by Iván and Fátima. What happened?

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Velvet Chainsaw

APRIL 30, 2020

If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price.

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Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

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EventBank Insights

JUNE 19, 2020

Have you ever heard of a webinar hybrid event? Starting from the beginning, during Covid-19, businesses switch their entire events strategy to almost entirely online events and webinars. This is where a hybrid webinar-conference might start to make sense. What’s a Hybrid Webinar? Examples of Hybrid Webinars.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Nunify

DECEMBER 18, 2022

You have gone an extra mile to design that perfect webinar. Was the webinar interactive ? Did attendees enjoy the webinar? Well-rounded post webinar survey questions helps you enhance the quality of your webinars and provide maximum value to future attendees. Best practices for an effective post webinar survey.

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

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Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing?

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PCMA Convene

JUNE 1, 2016

I t wasn’t too long ago that becoming a professional speaker was the third step a thought leader took in his or her career. In the digital age, thought leaders establish a following by cultivating an online presence, thereby skipping a step on the path to becoming a qualified speaker. Look for authenticity plus charisma.

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SpotMe Blog

MAY 24, 2021

When it comes to lead generation and sales, webinars can be your greatest ally. Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. But now a new kind of webinar is emerging — the deminar. In the simplest terms, a “deminar” is a combination of a “demonstration” and a “webinar.”.

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The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Event Farm

JANUARY 11, 2017

There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. This is a sneak peek into the content of our upcoming webinar, Innovating Your Event Experience in 2017. Keep reading to learn more. To learn more, click here.

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SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. Check out The B2B Marketers Cliff Notes to B2B Demand Generation .

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Eventsforce

FEBRUARY 18, 2020

Whether you’re looking for some fresh new ideas or want to go back to basics, have a look at our list of popular marketing activities that engage people and convince them to come to an event: 1) Create Exclusive Content . The content can take any form: such as blogs, podcasts or videos. Video is a great tool for marketing events.

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Attendease

MARCH 12, 2024

Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation.

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Expo Pass

AUGUST 25, 2022

Event marketing is typically done before and after the event. We’ve got you covered in our upcoming webinar: Don’t Lose Your Attendees Between Events! Create a marketing plan. The first step to staying connected to any audience, on any platform, is to create a marketing plan to keep track of all your future content.

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All Seated

JUNE 26, 2020

Allseated immediately launched a new webinar series, “Connecting Our Community” to serve as the place to share stories and hold informal discussions as a way to stay focused and remain hopeful. Below are the recordings from each of the Connecting Our Community webinar sessions.

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Expo Pass

JUNE 7, 2022

Incentivize people to take the poll with a discount, swag, or ticket to an exclusive webinar with interesting guest speakers. If your attendees know that your event is the only place they are going to get access to exclusive speakers, product launches, or information, then you know they will want to come back.

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Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Bizzabo

APRIL 15, 2019

Discover how Traffic and Conversion Summit scaled to 6000+ attendees by programming personalized content that speaks to the interests of attendees in this webinar recap. Finding the Right Speakers. Cost-benefit Analysis for Speakers. Watch the webinar recording for the full discussion. Finding the Right Speakers.

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SpotMe Blog

AUGUST 30, 2021

It doesn’t matter how brilliant your speakers are or how informative your webinar is if your attendees have a terrible time. . not pre-recording speaker sessions), a rehearsal can reduce your presenters’ anxiety so that they’re more relaxed and confident when it’s time to go live. . If you’re hosting a live event (i.e.,

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Guidebook

APRIL 19, 2024

It is predicted that the event app market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028. Remove the Abundance of Communication Channels An event app enables attendees, speakers, organizers, and vendors to communicate in an all-in-one channel. appeared first on Guidebook Blog.

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Eventmobi

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing.

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EventBank Insights

OCTOBER 13, 2017

Lemkin’s secret was content marketing. That sounds like a pipe dream to most event marketers. Here are the five best content marketing tactics to get more attendees to your next event. Here are the five best content marketing tactics to get more attendees to your next event. Blog Early and Often.

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Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing. It must also help to drive sales.

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SpotMe Blog

JULY 21, 2022

The right platform will allow you to offer options that help your remote attendees feel like they’re interacting with each other, the speakers, and the exhibitors in person. Platforms like SpotMe Streaming also allow your remote audience to provide feedback to the speaker by giving them virtual applause. .

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Event Farm

FEBRUARY 27, 2017

But there are so many marketing channels and tactics you can use throughout the attendee journey that putting together an engagement plan can be overwhelming. this blog post. Leverage your speakers. Your speakers shouldn't just provide content during your event. For more tips on crafting your invitation, read.

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GEVME

JULY 9, 2018

And if you don’t know where to look, we have great news for you: You can just continue reading this blog post! Many event marketers think they are creating value by linking an event invitation with additional resources, while, in fact, they might be diminishing this value. Introductory webinar from Buffer. Content focused.

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Hubilo Blog

AUGUST 27, 2020

Even for the pre-event UX experience should be simple so much so that it encourages the attendees to click on the payment button and spend money to attend your event” – Pauline Kwasniak, Digital marketing strategist for MICE Industry #EventTalks Podcast Episode 6 with Pauline Kwasniak. Dynamic live webinars. Try it for yourself.

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Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. We will cover strategies for successfully using influencer marketing and so much more. August United.

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Nunify

JANUARY 14, 2022

Virtual events & webinars are emerging as the hottest place for SaaS companies to generate leads besides other benefits. In addition, you can upload snippets of speaker videos on social media. Update your website, social media platforms and CTAs, unifying branding and marketing assets for the virtual event.

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