SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

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Marketing Social Media Event Marketing Events 147

Planning Pod

MARCH 12, 2024

Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. You’re not alone. Research your competitors Who are your competitors targeting?

Marketing 88

Marketing Social Media Management Sustainability 88

The Castle Group

NOVEMBER 7, 2023

Why thought leadership is essential on social media There are many ways to build thought leadership for a client. You could help your thought leaders write blogs, pitch them to media on specific topics, look for speaking engagements, and more. However, any thought leadership plan should have a social media component.

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Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

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Event Marketing Marketing Social Media 2004 71

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? That tells us that in order to be an effective marketing tool, CSR initiative have to generate some type of positive publicity. This is where social media comes into play. Take a group picture.

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Social Media Risk Management Marketing Meetings 109

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

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Expo Pass

MAY 9, 2023

Our recent webinar, How AI/ChatGPT is changing the game for event planners, led by Expo Pass, included event professionals Olivia Preston-Lee (Events Management) and Rachella Thomas (Event Kit). So, whether you are a seasoned event planner or just curious about the exciting world of AI, this webinar has got you covered.

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Social Media Event Planning Events Management 127

Nunify

OCTOBER 11, 2022

But, most emails are generic, they don’t resonate with the audience, don’t reach users at the right time, don’t offer value for the user’s time, and leads to low webinar registrations. Webinar promotion email is the first and most important step of your webinar marketing funnel. When to Promote your webinars.

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Marketing Speakers 2022 Social Media 52

Nunify

OCTOBER 4, 2022

You are convinced that webinars should be a part of your marketing strategy, but it’s not as easy as it seems. To drive better results, you must come up with the best webinar topic that your audience will resonate with. 5 tips to Choose Your next webinar topic. Use these to identify your next webinar topic.

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2022 Social Media Financial Healthcare 52

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

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Event Marketing Marketing Social Media Advertising 120

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Marketing Marketing B2B Social Media 139

GEVME

JUNE 15, 2020

We reconnected with Zoltan after the webinar and asked him a few questions. . Second, you should also posse some SEO skills in order to improve the visibility of your website in this already crowded market. The other team member was in charge of spreading the live scenes from the conference on social media channels.

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Speakers Conference Social Media Technology 156

Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

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Marketing Event Marketing Events Social Media 116

StraussCA

OCTOBER 11, 2023

In part two of this blog, we’ll explore essential tools association coordinators can implement to increase efficiency. These tools often come with member directories, email marketing capabilities, and reporting features, allowing coordinators to maintain accurate records and communicate with members seamlessly.

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Financial Social Media Management Marketing 98

Event Leadership Institute

FEBRUARY 1, 2018

It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list. So how can you capitalize on social media without shirking your other responsibilities? You’ve secured sponsors.

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Social Media Event Marketing Marketing Advertising 40

EventMB

AUGUST 15, 2018

Join us for a featured webinar to look at the last portion of 2018. What are the trends impacting event marketing, budgets, event technology, marketing and social media? Join Julius Solaris, the editor of Event Manager Blog, to stay […].

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2018 Social Media Event Technology Technology 72

Nunify

AUGUST 2, 2021

Increase your Webinar attendance rate with smart strategies that go a long way and saves you the time and effort it takes to skyrocket those lurking prospects. A perfect plan and a jaw-dropping presentation go in vain if the webinar attendance rate drops to a point of embarrassment. Define your audience and webinar objectives.

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B2B Social Media Education Marketing 98

Core-apps

MARCH 7, 2018

Webinar Moderator: Dahlia El Gazzar, Tech Evangelist and Founder, DAHLIA+ Inc. With more than a decade of experience in the meetings industry working both on the planning side and with associations to improve their events, Dahlia is known as the ‘go-to’ source for trend-setting solutions, tech news, and social media advice.

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Healthcare Social Media Event Apps 2015 107

Nunify

AUGUST 24, 2022

Search for webinars on Twitter, and you’ll be bombarded with tweets promoting webinars. Not only Twitter but some Slack communities also have a dedicated channel to promote webinars. It reflects the potential of webinars and their huge impact on the business world today. Generate high-quality leads through webinars.

Social Media 52

Social Media Advertising 2022 Marketing 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Marketing 52

Marketing Social Media Advertising Speakers 52

e2m.live

MAY 20, 2020

Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low. No webinar or video conferencing tool allows that. Virtual Event Apps Scale Up. It’s engagement.

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Event Apps Meetings Trade Shows Social Media 98

SmartMeetings

MARCH 9, 2018

Everybody uses social media now. Smart Meetings talked to King Caruso about how to add value to your social media presence and engage with your audiences across different platforms. We live in an age where social media is king. Put the Social in Social Media. What makes you special?

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Social Media Marketing Speakers Meetings 64

Eventmobi

SEPTEMBER 17, 2021

With an event community, professionals can upgrade their skills through webinars and other training content. More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. A social media wall that collects posts related to event hashtags.

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2021 Event Technology Social Media Marketing 370

Nunify

MAY 12, 2021

Over the course of the last few years, webinars have emerged as one of the strongest marketing pillars in the digital era, and continue to be leveraged by businesses and brands across the globe. Next-Generation Webinar & Virtual Event platforms such as Nunify enable the host to completely customize the event landing page.

Marketing 52

Marketing Social Media Speakers 2020 52

The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Eventmobi

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing. Engage your members.

Social Media 195

Social Media Event Apps Management Marketing 195

Nunify

AUGUST 10, 2022

Did you know 95% of businesses say webinars are an essential part of marketing strategy. Webinars are here to stay. But a key challenge webinar hosts face is to come up with new webinar ideas. Today webinars have proven themselves to the best format to. Networking makes webinars become virtual events.

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2022 Social Media Marketing B2B 52

EventBank Insights

JULY 3, 2020

How to Start Your Own Webinar. Ever since the COVID-19 pandemic started, the word webinar has been popping up all over the internet. Blog posts about webinars are popping up as well as many companies or people starting their own webinars. But what is a webinar? What is a Webinar? Quick Reads.

Social Media 78

Social Media Advertising Tech Sponsorships 78

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Marketing Event Marketing Event Tech Tech 226

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

Social Media 195

Social Media Marketing Event Management Events 195

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Event Marketing Marketing 2021 2022 124

Attendease

FEBRUARY 15, 2024

This blog will explore the advantages of taking a sustained approach to corporate events, including greater audience retention, improved brand visibility, and more effective resource management. Further, the rise of social media and digital platforms has made large audiences more fragmented.

Sustainability 195

Sustainability Events Event Apps Management 195

Social Tables

OCTOBER 28, 2016

Fill out the form and we’ll email you a PDF version of this blog post to read anytime you want. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. No problem. In events and hospitality, knowledge is power.

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Social Media Hospitality Hotels Travel 60

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

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B2B Marketing Social Media Technology 52

Endless Events

OCTOBER 19, 2018

That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. We’re bringing you 40 of the best event industry blogs from across the globe. Eventbrite.

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Trade Shows Food and Beverage Tech Education 133

Eventsforce

FEBRUARY 18, 2020

Whether you’re looking for some fresh new ideas or want to go back to basics, have a look at our list of popular marketing activities that engage people and convince them to come to an event: 1) Create Exclusive Content . The content can take any form: such as blogs, podcasts or videos. Video is a great tool for marketing events.

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Event Marketing Marketing Social Media Speakers 99

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

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2023 Food and Beverage Fashion Social Media 121