SpotMe Blog

MAY 24, 2021

When it comes to lead generation and sales, webinars can be your greatest ally. Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. But now a new kind of webinar is emerging — the deminar. In the simplest terms, a “deminar” is a combination of a “demonstration” and a “webinar.”.

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SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Webinars , eLearning, and virtual congresses also have a role.

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Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

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SpotMe Blog

JUNE 28, 2023

As well as making registration and check-in frictionless for participants, SpotMe helps you create and manage engaging, personalized, compliant event experiences that contribute to building better customer relationships.

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Momencio

APRIL 18, 2023

Lead capture strategy is a crucial aspect of any successful marketing campaign. The goal of lead capture is to create a sustainable pipeline of interested prospects for your business. This blog post will discuss effective lead-capture strategies to help your business grow.

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ePly

FEBRUARY 13, 2024

Events provide a powerful medium that allows small businesses, corporations, non-profits, and associations to create meaningful connections with their audiences. That investment can be anything from real estate to a marketing campaign or conference. This can drive key strategies to maximize the future success of your event.

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Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? They can also pivot to becoming event managers or event marketers.

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Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

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Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

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Nunify

AUGUST 24, 2022

Search for webinars on Twitter, and you’ll be bombarded with tweets promoting webinars. Not only Twitter but some Slack communities also have a dedicated channel to promote webinars. It reflects the potential of webinars and their huge impact on the business world today. Create & nurture communities.

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Slido

OCTOBER 24, 2018

To help you find the best of the game content as well as the hidden gems of the event blogosphere, we scoured the web and put together blogs that keep us on top of things. Here are some of our favorite blogs that bring the best from our industry, as well as some amazing companies that have inspired us on our journey toward better meetings.

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SpotMe Blog

FEBRUARY 2, 2022

There has never been a wider selection of tools to create virtual events. The timeline for your event or meeting strategy are key as well. Can you create an experience that people will not forget in an online setting? Can you create an experience that people will not forget in an online setting? Webinar solutions.

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StraussCA

JANUARY 24, 2024

Let’s explore in this blog how associations can tweak their strategies for maximum impact. Leveraging data analytics, associations can tailor content and communications to create meaningful engagements. Associations must acknowledge the value of virtual and hybrid events, webinars, and online communities.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. What Is Community Marketing?

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Nunify

AUGUST 2, 2021

Increase your Webinar attendance rate with smart strategies that go a long way and saves you the time and effort it takes to skyrocket those lurking prospects. A perfect plan and a jaw-dropping presentation go in vain if the webinar attendance rate drops to a point of embarrassment. Define your audience and webinar objectives.

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Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. A well-executed PR campaign creates awareness, generates sales, and builds relationships with media, customers, event partners, and other stakeholders. Align the PR strategy to company objectives.

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The Castle Group

OCTOBER 10, 2023

Here’s my theory: It takes creative strategy to move ideas from concept to fruition. Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though.

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Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Event Industry News

FEBRUARY 13, 2019

In a recent webinar hosted by Facebook and events company Eventbrite, the social media network revealed that more than 500 million Facebook Page users every month, utilising the events feature. With that in mind, read on for our top 5 tips on how to demystify Facebook’s advertising complexity and sell out your event.

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Planning Pod

DECEMBER 12, 2023

Post-event surveys are crafted to capture attendee experiences , preferences, and opportunities for improvement to enhance your event strategy. How clean and stocked were the restrooms/facilities? How did you enjoy the food? How attentive and courteous was the staff at the event? Why should you use post-event surveys?

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The Planner's Lounge

JANUARY 31, 2024

Branding includes naming your business and creating a logo, but many other factors go into developing your brand. A strong brand identity helps you stand out in a competitive market and connects you with clients who share your vision and values. For example, are you an expert in destination weddings in your area?

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Nunify

AUGUST 10, 2022

Did you know 95% of businesses say webinars are an essential part of marketing strategy. Webinars are here to stay. But a key challenge webinar hosts face is to come up with new webinar ideas. Today webinars have proven themselves to the best format to. Networking makes webinars become virtual events.

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Nunify

DECEMBER 18, 2022

You have gone an extra mile to design that perfect webinar. Was the webinar interactive ? Did attendees enjoy the webinar? We know how difficult and crucial it is to quantify your event’s success. With measurable feedback, you can create KPIs for your webinar strategy to track your webinars’ performance over time.

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Nunify

OCTOBER 4, 2022

You are convinced that webinars should be a part of your marketing strategy, but it’s not as easy as it seems. To drive better results, you must come up with the best webinar topic that your audience will resonate with. 5 tips to Choose Your next webinar topic. Use these to identify your next webinar topic.

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Event Industry News

OCTOBER 3, 2018

But by how far? Having worked in the events industry for years myself, I was confident virtual events could be created to match, compl e ment and, in some cases, compete with live counterparts. The biggest evolution of all though, is most definitely a shift in attitude about how and when to ‘go virtual’.

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SpotMe Blog

MARCH 23, 2022

2021 was a rocky year for companies adapting to closures and the inability to host in-person events, which left many in the event space asking, “what technology is used in video conferencing and how can I implement it for my business?” Use your own creativity to create mini-games and challenges to energize your meetings.

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ePly

FEBRUARY 26, 2024

And while that all sounds great, you might be wondering exactly how you should go about doing that. Where do you start and how? First off, you’ll need a step-by-step guide that will show you where and how to begin. Then it should show you how to conclude your event proposal, how to market it, and bring it to life.

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Expo Pass

JANUARY 4, 2023

We reviewed event marketing basics, and shared how to pump up your attendance with a top-notch event marketing strategy. There are tons of ways to market your event. To promote your event you will need a marketing plan, why? . 3) Badge design bootcamp: How to create a clear (and fun!)

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Event Farm

OCTOBER 3, 2016

According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. We’ve come up with six great tips to help you improve sales and marketing alignment at your future events. Understand your mutual goals.

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Event Farm

FEBRUARY 15, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Pia Heilmann. The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. BEFORE THE EVENT. DURING THE EVENT.

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The Castle Group

NOVEMBER 7, 2023

It is often embedded into communications strategies to build leaders into recognized experts on topics related to their field. You could help your thought leaders write blogs, pitch them to media on specific topics, look for speaking engagements, and more. Keep in mind that the type of content you create should play to your strengths.

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Endless Events

JULY 21, 2020

And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. At United Planners, the team has crafted an incredible strategy that drives business by creating year-long sponsorships through creative thinking. What can you give them?

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

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PCMA Convene

DECEMBER 30, 2021

KiKi L’Italien, CEO and host of online community, blog, and podcast Association Chat and consultant for Tecker International, said that she saw many associations that had relied on big, annual in-person meetings “scrambling” when the pandemic hit. Create the Space. KiKi L’Italien. she told Convene in early December. Marjorie Anderson.

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GEVME

JULY 9, 2018

This is especially true if you’re new to the world of event planning; it is a challenge to understand how people will respond to your invite. And if you don’t know where to look, we have great news for you: You can just continue reading this blog post! Introductory webinar from Buffer. RISE Conference. Content focused.

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