Event Industry News

JANUARY 23, 2020

By Cory Schmidt, head of marketing, Canto. Be it a regional conference, international exhibition, brand activation or major festival, close teamwork and knowledge sharing, along with operational efficiency, is paramount to success. How are events and broader sales & marketing teams using DAM?

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Skiddle

OCTOBER 13, 2022

And whilst you might be preoccupied with details concerning the imminent spooktacular’s, explosive night-sky displays and international sporting tournaments, it might be time to consider giving some thought to the rapidly-approaching festive period. Click or tap – HERE – to read more on the blogs mentioned above.

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Event Industry News

JULY 16, 2019

The experience economy has continued to grow in recent years despite the current economic turmoil, with recent research suggesting that a third of chief marketing officers plan to devote up to 50% of their budget to experiential marketing. There needs to be a meticulous level of detail at this stage. Areas of interest. Brand Events.

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Event Industry News

FEBRUARY 12, 2019

The recent guest blog by David Kenny announcing the imminent demise of cashless wristbands at live events made compulsive reading. Wristbands and top-up cards were widely heralded as the future for festival and event organisers seeking to go cashless.”. By Steve Jenner, UK Head of Business Development at PlayPass. Is that so?

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Event Industry News

SEPTEMBER 20, 2019

If not, the monies are returned and they either shelve the idea/event or the marketing team dig deeper, analyse why it failed and change the strategy and go to market again, often with success. At the creative focused festival, Cannes Lions, we produced an event by working closely with our insights team. Areas of interest.

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Picatic by Eventbrite

NOVEMBER 21, 2018

Their team runs lean, with a lean marketing team that attracts over 8,000 foodies and 120 restaurants to its flagship festival every August. The post How Eat Drink SF Makes the Most of Their Marketing Budget appeared first on Eventbrite US Blog. Eat Drink SF is no exception. Now in its tenth year, Eat Drink SF […].

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024.

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Event Industry News

DECEMBER 9, 2019

This is where brand revitalisation can help to bring the product back in the market. This needs to be part of a wider marketing campaign, but the beauty of a live event is the control it gives you. This is vital for future marketing, but also understanding the effectiveness of your revitalisation as a whole. Areas of interest.

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Hubilo Blog

JANUARY 1, 2019

With the holiday season going on, there were several festival events tech news in the talk as well as Christmas parties highlights. December is the month of snow and lights and decoration and festivities where several entertainment and festival events happen. EventFAQs — Exhibitions — The Important Economic Tool for SMEs .

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Event Industry News

DECEMBER 11, 2019

By Kristin Lamb, head of sales and marketing, ExecSpace. It’s worth sitting down and doing some desk research around any other major events, international conferences or festivals that are taking place on the same dates as your event as these will undoubtedly bolster tariffs. Areas of interest. Brand Events. Concerts & Tours.

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Event Industry News

OCTOBER 17, 2019

Not to be confused with the iconic music festival which has run successfully every decade from 1969, the 1999 rebirth of the event was a completely different affair. Billed originally as ‘3 Days of Peace and Music’, the festival turned out to be the complete opposite, rife with rioting, arson and pure carnage. 2012: Bloc Festival.

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Event Industry News

JANUARY 21, 2019

Wristbands and top-up cards were widely heralded as the future for festival and event organisers seeking to go cashless. However, festivals and the like are now seeking better ways to eradicate every event goers’ pet-hates: queues and cash. By David Kenny, Country Manager (UK) of TicketCo.

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Skiddle

DECEMBER 13, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ Keep an eye out for more content on The Promotion Centre blog, as well as a very special case study with one of our most popular accounts. Welcome to part 3 of our New Year’s campaign deep dive.

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Event Industry News

JULY 17, 2019

Needless to say, with markets, customer needs and staff motivation changing as fast as they are now, this approach has major risks. Your managers are simply going to stop performing and maybe even quit – tired of trying to guess the best course of action and getting an earful if they get it wrong. Happy talent, happy business. Brand Events.

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Skiddle

JANUARY 3, 2024

Every year, thousands of people flock to festival sites across the country in search of everlasting memories with their nearest and dearest. The likelihood that you, yes you, the person here reading this line, have experienced a festival yourself is pretty high. But have you ever thought about running your own? The best part?

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Prestige Events Magazine

MARCH 4, 2024

From large scale production for conferences and awards for up to 800 people and over 60 corporate festivals a year for 300 – 1000 people. Whether that be top team building days , inspiring corporate events such as festivals and conferences or event services such as theming, venue-finding , and event production.

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Eventscase Blog

FEBRUARY 29, 2024

This approach not only verifies the identity of attendees but also includes a ticket personalisation process, making it almost impossible for tickets to be sold on the black market. This system allows the festival to control access and limit opportunities for ticket scalping, ensuring that only authorised purchasers can attend.

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Skiddle

DECEMBER 19, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ Keep an eye out for more content on The Promotion Centre blog, as well as a very special case study with one of our most popular accounts. Welcome to part 3 of our New Year’s campaign deep dive.

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Conferences that Work

DECEMBER 18, 2023

3 • Rome, November: Workshop at Bea World – The International Festival of Events and Live Communication It was exciting to end 2023 with an opportunity to lead a workshop in Rome at the Best Event Awards International Festival. But, as always, I loved helping make this event a success. #3

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Event Industry News

MARCH 20, 2019

Whether you are running a music festival, a food show, a summer fair or a craft market, it is up to the organiser to ensure that adequate preparations are put in place. See this blog on public safety at events from barrier specialist Maltaward for a more detailed breakdown on what is required. Who is responsible for what?

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Event Industry News

SEPTEMBER 17, 2019

“As meeting and event planners, it is our responsibility to stay current with trends, whether it’s colours, themes, décor elements, culinary creations or technology,” Kate Patay, executive director of sales and marketing for Creative Coverings, explained to The Meeting Magazines. Areas of interest. Brand Events. Concerts & Tours.

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Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Ins'Tent

AUGUST 16, 2023

Festivals, fairs, markets are all events that can be just right for your business. If you’re short on customers, looking for ways to grow, or stuck on trying to get your word out you may want to consider getting yourself a booth at a festival. Thinking you might go out and attend your first event as a vendor?

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Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

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Event Industry News

JULY 28, 2018

It’s a known fact – as with any form of marketing – that events are most effective when we create and deliver them with a particular audience/s in mind. They can choose to follow the official route alongside everyone else, or break out and get involved in the different mini-festivals and celebrations that take place along the way.

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Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported. Events as Experiences.

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Event Industry News

JULY 18, 2019

Do I need consent before I can resume my email marketing? (It is in your interest to do this, as the DMC will likely share delegate data with other companies – if this leads to a data breach, you may be held liable.). Not necessarily – you may have a ‘legitimate interest’ to contact prospects on your list). Event Tech.

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Event Industry News

JULY 27, 2018

Customer Experience is now a becoming a core strategic business focus, shifting away from the previous view of it just being a marketing tactic. His team provides itself on providing affordable, reliable insurance, tailored to fit the scale and size of any occasion- from conferences and weddings to high profile festivals and events.

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Event Industry News

AUGUST 7, 2019

The success of the franchise shows the event industry what needs to be done when connecting (and separating) experiential and digital marketing strategies. The incredible success of Secret Cinema should be used as a reminder for brands to differentiate their digital and experiential marketing disciplines. Areas of interest. Event Tech.

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Skiddle

MAY 11, 2023

Our weekly rundown of all the exciting things happening behind the scenes at Skiddle HQ, with a few extra bits and pieces – from insightful blog posts to news of unique events – added in for good measure. Blog: How to launch a club night in Ibiza Have you ever thought about launching a club night in Ibiza?

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Event Industry News

AUGUST 2, 2019

To put the potential of this market into context, you need only take the most highly attended eSports event of all-time – organised by production company ESL – IEM Katowice 2019. If a gaming studio or eSports association was to make these unique experiences more accessible, there’s no doubt hordes of fans would jump at the opportunity.

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GEVME

OCTOBER 10, 2018

If you are a digital marketing enthusiast like me, then you’ve probably already been exposed to various marketing strategies. Searching through the Internet, you can find hundreds of event marketing strategies that can help you get started. Music festivals. Fan meeting events.

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Event Industry News

MARCH 6, 2019

During my time studying Business Management and Marketing at University, I secured an internship with Richmond Event Management (REM), which then became a permanent position in 2015 – I guess you could say that I fell into the industry. I have found being a woman in the events industry challenging at times.

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Skiddle

JUNE 2, 2023

Well, we’re going to take a look at some last-minute festival marketing tips, showing you the benefits of our data analysis tools and calling out once more for testers on our discount codes feature. Blog: Last-minute festival marketing ideas Organising a sell-out festival is the dream for a lot of promoters.

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Event Industry News

JULY 23, 2019

The course I selected at the University of Greenwich incorporated strategic financial management, sponsorship proposal writing, relationship marketing, innovations and enterprise and the planning, and the management and execution of an event. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions. Event Tech.

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Ins'Tent

OCTOBER 12, 2023

To market and promote their business locally, HVAC Company J.A. Benefits of Using a Custom Canopy Tent Package There are many benefits to using a custom canopy tent package to market and promote a business, including: Visibility: A custom canopy tent is a great way to get your business noticed. Offering giveaways and contests: J.A.

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Skiddle

DECEMBER 7, 2023

But how is our marketing department helping to put events like yours at the forefront of people’s minds? Our Senior Marketing Manager, Lisa, kindly spent some time diving into what the team will be up to over the festive period. Well, we’ve got the answer right here.

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