SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

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Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

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Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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SpotMe Blog

JUNE 29, 2022

Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies. While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people.

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Eventsforce

FEBRUARY 18, 2020

Whether you’re looking for some fresh new ideas or want to go back to basics, have a look at our list of popular marketing activities that engage people and convince them to come to an event: 1) Create Exclusive Content . The content can take any form: such as blogs, podcasts or videos. 2) Harness the Power of Video .

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Eventbrite UK

DECEMBER 18, 2017

Our webinar explores the concept. The post Distributed Commerce: The Future of Event Marketing? appeared first on Eventbrite UK Blog. Savvy retailers have been leveraging distributed commerce for a few years now. But what exactly is distributed commerce?

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EventMB

AUGUST 15, 2018

EventMB is the number one source for the industry when it gets to event trends. Join us for a featured webinar to look at the last portion of 2018. What are the trends impacting event marketing, budgets, event technology, marketing and social media?

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Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. To help you continue navigating this unprecedented time, we've compiled a list of the most popular assets from the Bizzabo blog and elsewhere. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry.

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Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

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Planning Pod

APRIL 12, 2023

We particularly like this LinkedIn post highlighting an interview with Jonathan Steffert discussing storytelling event strategies. Event Marketer – @EventMarketer We can’t get enough of the photos Event Marketer posts on their social media platforms.

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Nunify

OCTOBER 5, 2022

The explosion of webinar formats have webinar hosts , marketers and event planner’s heads spinning. Webinars are an inexpensive way to educate, build a following, and grow your business. There are many different webinar formats that we can use to suit our needs. Panel discussion webinar example.

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Event Farm

JANUARY 11, 2017

There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. If you really want to set your event up for success, you must promote your event and persuade people to register. Create an event hashtag.

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e2m.live

MAY 20, 2020

Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Apps Scale Up. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low.

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Eventbrite UK

JULY 31, 2017

With video predicted to account for 79% of global internet traffic by 2020, it's a form of media that event organisers need to use to promote events. The post How To Use Video For Event Marketing: Before, During, and After appeared first on Eventbrite UK Blog.

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Eventscase Blog

MARCH 6, 2024

GMT, Eventscase held a webinar on artificial intelligence (AI) and how it relates to event management. Fátima highlighted AI solutions she utilises in her work, including ChatGPT and Jasper, emphasising their benefits in content generation and marketing. On 5 March, at 10 a.m. What happened?

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SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing?

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Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Event Farm

OCTOBER 3, 2016

According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. We’ve come up with six great tips to help you improve sales and marketing alignment at your future events. Understand your mutual goals.

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Marketing B2B Technology Events 171

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.

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Event Farm

OCTOBER 3, 2017

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here’s what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. It’s not the marketing tools.

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Eventbrite UK

AUGUST 7, 2017

Follow these 10 simple steps for organising a webinar event that can be a really cost-effective method to generating leads for your business. The post How to Organise a Webinar (And Generate Leads for Your Business) appeared first on Eventbrite UK Blog.

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ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

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Event Farm

FEBRUARY 15, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Pia Heilmann. The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. BEFORE THE EVENT.

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All Seated

JUNE 26, 2020

Allseated immediately launched a new webinar series, “Connecting Our Community” to serve as the place to share stories and hold informal discussions as a way to stay focused and remain hopeful. Below are the recordings from each of the Connecting Our Community webinar sessions.

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EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

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SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event.

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SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

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Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. What do you do to ensure your events succeed?

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Marketing B2B Trade Shows Social Media 167

Expo Pass

AUGUST 25, 2022

Event marketing is typically done before and after the event. But what should organizers be doing to keep attendees engaged between events? Also, how can we create that same energy and excitement we feel when an event is right around the corner? Create a marketing plan. Produce a short virtual event.

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Cvent: Event Marketing

JULY 18, 2018

In our newest webinar, we dive into best practices and tactics for event promotion. Your events are worth attending – but if attendees don’t know that your event exits, they won’t be able to attend it. Event marketing is key. WEBINAR: More in the Door: Increasing Event Attendance.

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Slido

OCTOBER 24, 2018

To help you find the best of the game content as well as the hidden gems of the event blogosphere, we scoured the web and put together blogs that keep us on top of things. Event trends, news and inspiration 1. Eventbrite Blog Who in the event world wouldn’t know Eventbrite?

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SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

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Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

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Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. They can help brands and events alike launch their businesses to new heights. BuzzSumo.

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Event Farm

JANUARY 9, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Imagine this situation (or simply think back, since you’ve likely experienced something similar): yesterday your team hosted a field marketing event , and only some of your marketing managers and sales reps were on-site.

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Cvent: Event Marketing

MAY 7, 2019

Attending live events and gathering leads is a crucial piece of a successful sales and marketing strategy–it also represents a large investment from most organizations. So, the need to measure the impact of the live events you attend is critical. Register for the On-Demand Webinar Now. Register now.

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