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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Marketing Plan: Checklist

GEVME

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Harnessing the Power of Event Apps for Post-Event Marketing

Guidebook

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. What is Post-Event Marketing?

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Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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How to Create an Event Marketing Plan

GEVME

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

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Recap on ‘AI Unveiled: Revolutionising Event Management’

Eventscase Blog

GMT, Eventscase held a webinar on artificial intelligence (AI) and how it relates to event management. María Pérez, Head of Project Management at Eventscase, was then introduced to the stage. María then bade goodbye, expressing hopes that the insights shared would aid event managers in leveraging AI effectively.