Skiddle

DECEMBER 7, 2023

Photo: Jakob Owens / Unsplash.com Nostalgia is hot in commercial marketing at the minute and it can evoke fond memories. They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area.

B2C 52

B2C Marketing Social Media 2024 52

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Use this free worksheet to find out now.

Social Media 60

Social Media B2B B2C Advertising 60

Event Industry News

DECEMBER 17, 2020

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels. The videos released across social media channels and www.wecreateexperiences.co.uk

B2B 138

B2B B2C Social Media 2021 138

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? Posting once in a while or is it a big marketing strategy we’re missing out on?

B2B 81

B2B Marketing B2C Social Media 81

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services.

Contracts 112

Contracts B2C Social Media B2B 112

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 207

Insurance B2C Social Media B2B 207

Eventbrite UK

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. It’s about getting the right words out to the right people. Here’s how.

B2C 60

B2C Marketing Events Social Media 60

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Management Events

JULY 14, 2022

You must have heard the term “social selling” before. We’ll get into why it’s so popular a little later, but first, let’s understand social selling vs social media marketing or advertising. What is social selling? Social Selling Index (SSI). billion social media users, that’s a 10.1%

Social Media 52

Social Media B2B B2C 2014 52

Eventscase Blog

FEBRUARY 8, 2024

It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion. It should offer a user-friendly interface, customisation options, and integrated marketing tools to promote the event effectively.

Social Media 52

Social Media Advertising B2C Sustainability 52

Skiddle

NOVEMBER 29, 2023

For the marketing team, the overarching piece of work is the New Year’s campaign, which is put together every year to put Skiddle right in the mind’s eye of eventgoers across the country. ’ will be emblazoned on social media assets and blog post headers created by our designer.

2023 59

2023 Social Media B2C Marketing 59

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Skiddle

NOVEMBER 29, 2023

For the marketing team, the overarching piece of work is the New Year’s campaign, which is put together every year to put Skiddle right in the mind’s eye of eventgoers across the country. ’ will be emblazoned on social media assets and blog post headers created by our designer.

2023 52

2023 Social Media B2C Marketing 52

Retro Events & Marketing

MAY 13, 2020

So the question begs - if your company relies heavily on events and in-person marketing efforts to survive, how do you make it through this? A solid digital marketing strategy is a huge asset to any business. How can you still keep up new customer acquisition right now? As with many lessons in business, it comes down to adapting.

Social Media 98

Social Media Advertising B2B B2C 98

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

Marketing 81

Marketing Meetings Social Media 2013 81

Skiddle

DECEMBER 13, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ ’ campaign, covering everything from SEO to social content and paid media. Welcome to part 3 of our New Year’s campaign deep dive.

B2B 59

B2B B2C Social Media 2022 59

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Industry News

APRIL 11, 2019

Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events’ created on the social media platform. All these details can affect where your website sits in the search results.

B2C 90

B2C B2B Social Media Events 90

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Skiddle

DECEMBER 19, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ ’ campaign, covering everything from SEO to social content and paid media. Welcome to part 3 of our New Year’s campaign deep dive.

B2B 52

B2B B2C Social Media 2022 52

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. Co-host an event, then divide and conquer.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Industry News

FEBRUARY 18, 2019

In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for social media influencers.

B2C 103

B2C Social Media 2018 B2B 103

Management Events

APRIL 2, 2024

Conducting market research and analyzing data can provide valuable insights into your prospects’ behavior and preferences. With a plethora of platforms available, from social media to email marketing, it’s essential to identify where your prospects are most active and receptive. What are their pain points?

B2C 40

B2C B2B Social Media Management 40

ePly

JANUARY 14, 2024

Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. Think about your attendee demographics, what their interests are, where do they spend their time, and what marketing channels they are most influenced by. They are also used to showcase them to other industry participants and investors.

Management 62

Management Social Media B2C Insurance 62

GEVME

NOVEMBER 17, 2020

Currently, it will be mainly based on their social media profiles. The sports industry has the advantage of the emotional link attached to it, so marketing-wise it’s all about talking to supporter’s emotions (including calls to action if possible). How can clubs leverage on the popularity of football players through technology?

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Event Industry News

MARCH 6, 2020

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings.

B2C 96

B2C B2B Negotiating Venues 96

Retro Events & Marketing

MAY 13, 2020

So the question begs - if your company relies heavily on events and in-person marketing efforts to survive, how do you make it through this? A solid digital marketing strategy is a huge asset to any business. How can you still keep up new customer acquisition right now? As with many lessons in business, it comes down to adapting.

Social Media 52

Social Media Advertising B2B B2C 52

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. If you are hosting an interactive experience at your booth, hint at this with visuals in your virtual press kit and on social media.

Conference 124

Conference Trade Shows B2C Social Media 124

Hubilo Blog

FEBRUARY 5, 2019

There’s a vast difference between planning B2B events and B2C events. B2B focusses on setting up corporate meetings, conferences and discussions so that the business delegates can have a f2f conversation and understand the business future better while B2C is focused on making their customers and clients happy! Event Planer Net –.

B2C 61

B2C Trade Shows 2019 B2B 61

GEVME

JUNE 5, 2020

Are you going to stream your event to clients (B2C) or other businesses (B2B)? Third, you can quickly and effectively promote your event on social media. With many options in the market, it is important to take the time to compare different streaming solutions. ” The short answer is that it depends on what you want.

2020 218

2020 Social Media B2C Events 218

PCMA Convene

JUNE 28, 2019

Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values.

B2B 94

B2B B2C 2019 Social Media 94

All Seated

JANUARY 11, 2021

As we move towards a brighter future, we’re seeing tech used in new and exciting ways that will influence the way that event professionals market their businesses and serve their clients. Savvy wedding planners can ease their customers’ stress by handling social media plans and implementation as part of their services.” .

Tech 43

Tech Social Media 2021 2020 43

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. .

Ecommerce 71

Ecommerce B2C B2B Social Media 71