Socio Events

SEPTEMBER 1, 2022

Simply put, event marketing involves hosting or participating in an event to promote a brand, product, or service to the target audience. Event marketers generally focus on two key areas of event promotion: B2C and B2B. Sponsorships and speakers. Event marketing technology and software.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

MARCH 31, 2020

Have you considered hosting a free event? It will allow you to reach more people with your event content and build goodwill with your target audience. If you secure sponsorships and sell products at your event, you can still achieve an amazing financial event ROI ! Maybe you should. The Highwayman House at SXSW.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Event Industry News

OCTOBER 4, 2018

Annual Events: 450. Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. Live experiences are at the heart of what we do – both B2C and B2B. Staff: 158. Offices: 9.

Automotive 75

Automotive B2C 2008 Sponsorships 75

Bizzabo

JUNE 20, 2018

Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.

Conference 55

Conference B2B B2C Sponsorships 55

Bizzabo

AUGUST 22, 2018

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. For more information, check out our event resources home. The Event Sponsorship Guide: Learn how to find, pitch and keep amazing conference and event sponsors.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

DECEMBER 15, 2020

Event attendees are split into smaller breakout groups with a moderator to ensure every participant can contribute. Check out the detailed event website and instructions Bizzabo provides for attendees below. Sponsorship Opportunities. An important component of many virtual conferences is event sponsorship.

Conference 83

Conference 2021 Sponsorships 2020 83

Bizzabo

JANUARY 15, 2019

Emily Fullmer, Director of Global Events, GreenBook. I anticipate that corporate events will begin to reflect the experience of attending a B2C event. This will mean an inevitable shift towards experiential sponsorships and exhibitions. Jasmine Cortez-Vera, Senior Manager - Marketing & Events, Knotel.

2019 102

2019 B2B B2C Events 102

Bizzabo

OCTOBER 12, 2018

Looking for the best event tools but tired of sifting through seemingly endless options? You might have an event coming up or just want to stay ahead of the game by learning about the latest in event management software. You never know what challenges and opportunities will come to light with every new event.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Bizzabo

DECEMBER 13, 2018

The majority of company leaders are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to prove ROI. the average marketing budget on live events. The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. back to top.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

NOVEMBER 6, 2019

All in all, it was a great event that inspired and empowered event goers in the emerging field of artificial intelligence. Key Takeaway: Create 2019 reminds us to always strive for innovation and to look for ways to push our industries forward with our company's B2C and B2B event marketing efforts.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

SEPTEMBER 26, 2019

The video was then broken down into smaller clips and shown during one of the largest American events of the year: the Super Bowl. Key Takeaway: Intuit: A Giant Story is a great example of stellar creativity and outside-the-box thinking for corporate event management. The last Intuit event we want to study isn't an event at all.

Financial 48

Financial 2019 Speakers Sponsorships 48

Cvent: Event Marketing

MARCH 26, 2019

You want to build a buzz around your event and get your registrants engaged and talking before, during and after your meeting or conference. Email marketing is huge for events: More than 75% of B2C companies use email marketing as the number one tool to promote their events. Defining Event Marketing Success.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

JANUARY 9, 2020

So use great stories in your B2C and B2B event marketing efforts to help humanize your brand and explain the benefits of attending your events. Key Takeaway: Event sponsorship is an important element of any company's event strategy. Key Takeaway: Earlier we talked about finding sponsors for your events.

Sports 62

Sports 2016 B2C Entertainment 62

Bizzabo

AUGUST 30, 2019

Key Takeaway: Who's sponsoring your next event? If the answer is no one, you may want to rethink your corporate event management style. Event sponsors will benefit your gatherings in multiple ways. It can be really difficult to actually make money when hosting an event. First, there's the financial contribution.

Healthcare 48

Healthcare 2019 Speakers Conference 48

Bizzabo

AUGUST 1, 2019

Second question: how can your company jump on these trends and use them in its B2C or B2B event marketing strategy? Just like IBM tapped into the early morning dance party workout trend taking San Francisco by storm, your organization can plan a fun, trends-capitalizing event too. 12 Imaginative Events From Atlassian.

Speakers 56

Speakers B2B 2019 Technology 56

SpotMe Blog

SEPTEMBER 1, 2022

It, therefore, allows your CRM software and event management software to link with your virtual event platform. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Bid document.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Bizzabo

NOVEMBER 13, 2019

One way to offset financial overwhelm is to secure event sponsors. Who can your company offer sponsorships to and ease the financial responsibility inherent when hosting conferences, training seminars, and trade expos? Key Takeaway: Both B2C and B2B event marketing is hard. Main Takeaways: Host an NYT Worthy Event.

Speakers 48

Speakers Travel 2019 Fashion 48

Bizzabo

OCTOBER 8, 2018

When evaluating your event technology stack —the mix of tools that you rely on to power your events—you have to consider the four lifecycle stages of a successful event: Event Awareness : Is your target audience familiar with your event? 3) Choose the Right Event Management Software for Your Needs.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

Marketing 77

Marketing Conference B2B Speakers 77