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The Simple Antidote to Inflation: Customer Experience

Endless Events

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. See which pages people bounce from the most or which areas of your site people are rage-clicking on.

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12 Black-Owned Experiential Agencies You Should Know About

Bizzabo

Black-owned experiential agencies with extensive B2B and B2C portfolios. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Headquarters: Washington, D.C.

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Amplify Your E-Commerce Sales with Pop-up Shops

Certain

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Though digital marketing and buying channels have delivered advantages to B2C for some time, there have been challenges too.

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20 Powerful Product Launch Event Ideas

Bizzabo

In the next section, we'll reference 20 events and the specific elements that have made them so effective. These product launch ideas and user conference tips will help your company host an amazing event. 20 Powerful Product Launch Event Ideas. The following company events have been carefully selected.

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Virtual event marketing: tips and tricks for 2023

Socio Events

In fact, B2B marketers ranked virtual events second in terms of content assets that produced the best results (behind only their in-person counterparts). Looking for some creative virtual event ideas? Are they B2C or B2B? Click here to learn more about pre-event email marketing. Click here to read more.

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Corporate Event Management Best Practices: 2018 Guide

Bizzabo

Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events.

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12 Imaginative Events from Twitter

Bizzabo

Twitter hosts a number of unique events and experiential marketing initiatives every year. Twitter is one of the most popular social media networks on the planet. This goes for both B2C and B2B event marketing strategies. Then design your entire event experience around these things.

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