Event Marketer

MARCH 15, 2024

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

2024 52

2024 Marketing Trade Shows Sponsorships 52

MPG Event Marketing

NOVEMBER 17, 2017

There are many excellent freelance designers available these days, easily found online, who can produce very good branding at speed for quite reasonable fees – fitting quite neatly in to tight event marketing deadlines and budgets. Is your event messaging clear? A key part of most events is bringing buyers and sellers together.

B2B 74

B2B Social Media Sponsorships Marketing 74

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

MPG Event Marketing

NOVEMBER 17, 2017

There are many excellent freelance designers available these days, easily found online, who can produce very good branding at speed for quite reasonable fees – fitting quite neatly in to tight event marketing deadlines and budgets. Is your event messaging clear? A key part of most events is bringing buyers and sellers together.

B2B 60

B2B Social Media Sponsorships Marketing 60

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

Event Marketer

JANUARY 31, 2024

Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer. From cozy chalets to themed soirees, here’s a taste of the action from Park City. pic.twitter.com/f3adIckJEw — George P.

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2024 Marketing Entertainment Apparel 115

Eventscase Blog

MARCH 19, 2024

It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies. It was a collaboration done under the global sponsorship that unites Eventscase with AEVEA. Our entire management team was present at the Gran Teatro Caixabank Príncipe Pío in Madrid for this event.

2024 59

2024 Trade Shows B2B Sponsorships 59

Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. The same goes for other event partners.

Tech 110

Tech Event Apps Event Management Social Media 110

Certain

APRIL 6, 2018

Jon Phillips , VP of Mobile Products – Panel: The Evolving Role of B2B Marketing on Tuesday April 10th at 3:45pm in room W-183abc – Level 1 West Building. Modern Customer Experience arms professionals across commerce, marketing, sales, and service with the tools to deliver legendary customer experiences.

Sponsorships 30

Sponsorships 2018 B2B Social Media 30

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.

B2B 147

B2B Event Marketing Marketing Social Media 147

Hubilo Blog

JUNE 23, 2021

Read More: 5 Reasons Virtual Events Will Become More Relevant in the Coming Years. Virtual Events: The New Normal of the Events Industry. Virtual events may have become a part of our daily lives only during the pandemic but the industry has been steadily growing for a few years now. I can compare it to books.

2027 70

2027 B2B Sports 2016 70

Hubilo Blog

MARCH 7, 2020

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. As a co-host of the Making a Marketer podcast until 2019, Elizabeth elevated the marketing profession by highlighting the challenges and solutions from the industry’s brightest.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Farm

NOVEMBER 10, 2016

While most of the Tour d’States events went smoothly, we encountered some minor (and a few major) bumps along the way, as is to be expected with producing any major event. Don’t be afraid to pull the plug on an event if all hell breaks loose. Don’t invite anybody and everybody; make sure that your guest list is targeted.

B2B 203

B2B Venues Education Marketing 203

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Bizzabo

MARCH 31, 2020

Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Have you considered hosting a free event? It will allow you to reach more people with your event content and build goodwill with your target audience. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. How you will market your event .

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Bizzabo

SEPTEMBER 28, 2018

Event tickets are the lifeblood of your strategy. And now, events are more relevant than ever. A survey shows that 67% of event professionals in the U.S. view event marketing as their most effective strategy. One of the best methods for increasing registrations is using an event marketing software.

B2B 74

B2B Social Media Marketing Event Marketing 74

Eventbase

JUNE 27, 2019

But is experiential marketing a worthy investment for your event? More than two thirds of B2B marketers are anticipating a rise in experiential budgets this year. This means that brands are increasingly exploring their options and, as an event owner, you should want a piece of that pie. We think so.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Bizzabo

JULY 3, 2019

It's also known for hosting incredible events and experiential marketing. In this article, we'll look at 12 imaginative event marketing examples from Salesforce (and its subsidiaries) and discuss the key takeaways we can learn from each. 12 Imaginative Events From Salesforce. Salesforce Women's Networking Event.

Sponsorships 49

Sponsorships 2018 Trade Shows Speakers 49

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. Just about every corporate event management plan should include event sponsorship. WSJ Tech Live.

Negotiating 62

Negotiating 2020 Tech Conference 62

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

AUGUST 1, 2019

Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. 12 Imaginative Events From Atlassian.

Speakers 56

Speakers B2B 2019 Technology 56

Attendify

MARCH 2, 2021

Most virtual events, especially those which are monetized, need sponsors in order to reach their maximum potential. In fact, 91% of large-scale event organizers seek out sponsors. When a sponsorship agreement is made, it should benefit both parties involved. But what’s in it for those sponsors?

Sponsorships 50

Sponsorships B2B Events Marketing 50

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. Source: B2B Marketing Exchange.

Social Media 70

Social Media Marketing Event Marketing Events 70

Bizzabo

MAY 8, 2019

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. Key Takeaway: Remove the price barrier and allow attendees to go to your event free of charge.

Conference 54

Conference Retail 2019 Financial 54

Bizzabo

SEPTEMBER 26, 2019

The event, (which will take place in October 2019 in Mountain View, California) will feature a keynote address from Intuit's CTO, Marianna Tessel, delicious food, networking opportunities, and technical demos for all attendees. Before you automatically decline, know that free events can be a wonderful event marketing strategy.

Financial 48

Financial 2019 Speakers Sponsorships 48

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

e2m.live

MAY 20, 2020

Virtual Event Platforms Support Virtual Exhibitor Pavilions . Exhibitors are a core part of most events. They benefit from the marketing and networking opportunities, and organizers gain potential sponsorships. On the other hand, webinar or meeting platforms are not built with exhibitors in mind.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Cvent: Event Marketing

FEBRUARY 7, 2019

Far more than simply adding up the direct costs to produce an event and the direct revenue it delivers, it’s important to understand the full spectrum of costs and benefits. To help you through this calculation, we’ve outline the eight essential drivers of event ROI. Event Costs. Three different costs should be examined.

Food and Beverage 28

Food and Beverage B2B Advertising Sponsorships 28

Bizzabo

APRIL 21, 2020

Remember, not every event your company hosts needs to be a big blow-out affair. From executive dinners to podcast episodes, the smallest event marketing strategies are often the most impactful. Pop quiz: which annual event brings together 5,000+ attendees, 1,000+ banks, and 800+ investors? LendIt Fintech USA.

Entertainment 71

Entertainment Retail Education Sports 71

Eventtia

JANUARY 20, 2023

Some of the most useful features are customizable registration forms, tracking of attendees, detailed budgeting tools, real-time dashboards for analysis, email marketing tools, B2B matchmaking apps, and a handy calendar widget. Pricing : Starts at $3900 as a one-time payment.

2023 48

2023 Social Media Event Management Management 48

Eventtia

JANUARY 20, 2023

Some of the most useful features are customizable registration forms, tracking of attendees, detailed budgeting tools, real-time dashboards for analysis, email marketing tools, B2B matchmaking apps, and a handy calendar widget. Pricing : Starts at $3900 as a one-time payment.

2023 48

2023 Social Media Event Management Management 48

Bizzabo

NOVEMBER 13, 2019

Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.

Speakers 48

Speakers Travel 2019 Fashion 48

Bizzabo

AUGUST 16, 2019

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

Social Media 48

Social Media Telecommunications Technology 2019 48