Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Eventmobi

SEPTEMBER 8, 2023

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

Social Media 195

Social Media Speakers B2B Tech 195

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. And SpotMe Express does exactly this.

B2B 130

B2B 2021 Speakers Technology 130

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Your events should be in your daily routine.

B2B 74

B2B Marketing Speakers Advertising 74

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Your events should be in your daily routine.

B2B 68

B2B Marketing Speakers Advertising 68

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event. To do so, consider using the S.M.A.R.T.

Social Media 78

Social Media Marketing Advertising Events 78

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. COVID-19 Webinar.

Marketing 141

Marketing Food and Beverage B2B Travel 141

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.

2023 130

2023 B2B Event Apps Technology 130

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 98

Speakers Healthcare Consulting Financial 98

Attendease

JANUARY 22, 2020

With three exhilarating days already planned, this year’s Event Planner Expo will focus on building industry relationships, allowing top influencers to network with professionals from the industry. Boost your commercial reach with valuable opinions from marketing and event technology experts. Experiential Marketing Summit.

2020 293

2020 Conference Education B2C 293

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

B2B 125

B2B 2020 Marketing Social Media 125

Event Geek

FEBRUARY 15, 2016

Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI. They are hyper competitive arenas for attention.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60

a2z Innovation Insider

JULY 25, 2018

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” ” – Content Marketing Institute. Source: Adobe ). Long Show Cycles.

B2B 58

B2B Marketing Advertising Government 58

Endless Events

APRIL 13, 2023

However, in keeping things events related, the Brew Crew decided to revamp the game and call it “cut, keep, improve.” Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer. We’re aware that ‘it depends.’

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

MPG Event Marketing

NOVEMBER 17, 2017

We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. Have you invested enough thought, time and money in what your event looks like to your audience? Is your event messaging clear?

B2B 74

B2B Social Media Sponsorships Marketing 74

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. They can help brands and events alike launch their businesses to new heights. Traackr.

Marketing 69

Marketing B2B 2017 Event Marketing 69

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Use social media, email marketing, and promotional partnerships to spread the word. Panic starts to set in.

Social Media 130

Social Media Speakers Event Apps Events 130

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. Of course, their marketing preferences are different.” Consumer market trends are what are driving their decision making.

Meetings 105

Meetings B2B 2025 Social Media 105

MPG Event Marketing

NOVEMBER 17, 2017

We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. Have you invested enough thought, time and money in what your event looks like to your audience? Is your event messaging clear?

B2B 60

B2B Social Media Sponsorships Marketing 60

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. Marketing content that can be reused.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Nunify

FEBRUARY 16, 2024

Networking Events Theme: Professional engagement opportunities designed to build connections. These events are structured to maximize interaction among strangers. Activities: Mixers, speed networking, panel discussions, guest speakers, casual meet-and-greets and other fun networking event ideas. Open spaces to interact.

2024 52

2024 B2B Trade Shows Education 52

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Hubilo Blog

MARCH 7, 2020

They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Farm

JUNE 26, 2017

This post was originally published on Attend by Event Farm's blog and was written by Melissa Talbot. If you’re not hosting field events as part of your marketing strategy, you should. When done right, events are the perfect way to engage your prospects and customers. Don't mess up the invitation.

Marketing 109

Marketing B2B Events Speakers 109

EventBank Insights

OCTOBER 13, 2017

Lemkin’s secret was content marketing. A few years of crafting genuinely useful content got him a bullet-proof brand in B2B tech. That sounds like a pipe dream to most event marketers. Then, you can weave your event into that larger strategy and position it as something your audience is excited to be a part of.

Marketing 84

Marketing Speakers 2011 Conference 84

InGo

MAY 24, 2022

In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020. billion in 2020 and is expected to reach a value of USD 16.71

B2B 52

B2B Event Apps 2028 2020 52