Event Industry News

SEPTEMBER 28, 2023

business-to-business (B2B) exhibition performance. CEIR is the go-to resource for market-level performance data on the […] The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research.

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B2B Tourism Contracts 2023 62

Event Industry News

JANUARY 11, 2023

We’re thrilled to be able to offer progressive PR and innovative digital marketing services to clients working across arts and entertainment,” says MIXR Digital Marketing Director, Emma Bilardi. MIXR promotes the […].

Entertainment 109

Entertainment B2B Marketing Tech 109

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority. Event Websites.

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B2B Social Media Event Marketing Events 307

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Industry News

MAY 16, 2023

ROAR B2B is pleased to announce the launch of the Environmental Services & Solutions Expo (ESS) accompanied by the unveiling of the comprehensive National Environmental Services Survey.

B2B 57

B2B 2023 Sustainability Events 57

SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

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B2B Financial 2021 Marketing 130

Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

Event Marketing 67

Event Marketing Marketing 2020 Insurance 67

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. And SpotMe Express does exactly this.

B2B 130

B2B 2021 Speakers Technology 130

Eventmobi

SEPTEMBER 8, 2023

But here’s the thing: The best event websites are more than just informational resources! So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Connect Your Website to Your Event Tech Integrate your event tech stack into your website.

Social Media 195

Social Media Speakers B2B Tech 195

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.

2023 130

2023 B2B Event Apps Technology 130

Event Industry News

FEBRUARY 7, 2023

momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using momencio: momencio is the event management solution that transforms your event (..)

Trade Shows 57

Trade Shows B2B Event Marketing Marketing 57

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs.

2023 130

2023 B2B Event Management Event Apps 130

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Event Industry News

APRIL 3, 2023

Universal Lead Retrieval System That Turns Your Trade Show Leads Into Sales momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using […] (..)

Trade Shows 78

Trade Shows B2B Event Marketing Marketing 78

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

Healthcare 130

Healthcare B2B Financial Event Management 130

G2Planet

AUGUST 8, 2019

Amid the profusion of digital marketing channels, there's still no experience as compelling as a prospective buyer and seller meeting face to face. Nearly three decades after the popularization of email and the launch of the worldwide web, events remain a thriving and growing marketing channel.

Marketing 43

Marketing B2B Event Marketing Event Management 43

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Certain

MAY 15, 2018

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

B2B 20

B2B 2018 Event Marketing Marketing 20

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on average, in the United States.

Trade Shows 52

Trade Shows B2B Marketing Event Marketing 52

SmartMeetings

OCTOBER 9, 2017

There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. When attending events, your guests may feel uncomfortable talking to strangers. They also aren’t always able to find relevant connections. Here’s how.

B2B 56

B2B Meetings Event Marketing Event Management 56

Attendease

JANUARY 22, 2020

Needless to say, 2020 is set to be another bar-raising year for event management professionals. Here’s a complete round-up of the ten best event tech conferences that you should be excited for in 2020. Event Planner Expo. Boost your commercial reach with valuable opinions from marketing and event technology experts.

2020 293

2020 Conference Education B2C 293

SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?

B2B 147

B2B 2023 Event Management Technology 147

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

B2B 125

B2B 2020 Marketing Social Media 125

Eventbrite UK

AUGUST 31, 2017

Calculating and presenting the value of your lead generation event allows you to build a solid pipeline for sales as well as kudos within your organisation. The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog.

B2B 95

B2B Events Trade Shows Event Marketing 95

Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Finding Event Sponsors.

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Sponsorships B2C Financial Event Ideas 312

SpotMe Blog

JULY 21, 2023

The 12 Best Event Registration Software Event registration software helps organizers handle event registrations, payments, and management in one place. The best options are all-in-one solutions that provide the features you need for seamless event organization. #1 Reviews G2 Score: 4.9 (101 Reviews G2 Score: 4.8

2023 130

2023 B2B Events Management 130

Event Industry News

APRIL 13, 2023

ePlannerPro is a B2B cloud-based meeting scheduling management platform that has been designed to help companies and third-party event agencies manage their trade show and conference presence more effectively and efficiently.

Event Tech 101

Event Tech Trade Shows B2B Tech 101

Planning Pod

MARCH 28, 2024

Planning Pod’s streamlined event management platform gives you what you need to spend less time working on minute details and more time exploring strategies to grow your business, like paid advertising. Or maybe you primarily organize corporate events, in which case LinkedIn could be the perfect B2B avenue.

Advertising 88

Advertising B2B Social Media Marketing 88

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

a2z Innovation Insider

JULY 25, 2018

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” ” – Content Marketing Institute. Source: Adobe ). Long Show Cycles.

B2B 58

B2B Marketing Advertising Government 58

Event Industry News

MARCH 5, 2024

Raccoon Media Group has announced the latest addition to its rapidly expanding portfolio with the launch of its first B2B conference – the Allergy & Free From Business Event, scheduled to debut alongside the highly anticipated Allergy & Free From Show at Olympia, London, in June 2024.

2024 67

2024 B2B Conference Events 67

Bizzabo

JUNE 4, 2021

In this post we’ll take a look at how technology can help you drive success at every stage of the event lifecycle: before, during and after events. Your event strategy , like any marketing campaign, is cyclical. The event lifecycle is built on a straightforward premise: build, measure, learn and build again.

Tech 110

Tech Event Apps Event Management Social Media 110

InGo

MAY 24, 2022

In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020. billion in 2020 and is expected to reach a value of USD 16.71

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B2B Event Apps 2028 2020 52