Meeting Tomorrow

APRIL 17, 2019

There’s a lot that goes into a successful corporate event. The time, planning, space, and money required to have an event that actually builds corporate culture or converts potential clients are all immense. Some very small events, for example, are easy to judge just by the looks on attendees’ faces. Boost revenue?

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Eventscase Blog

JULY 27, 2023

Successful events are the lifeblood of a thriving marketing strategy. Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition. This is exactly what top businesses today are doing.

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Endless Events

SEPTEMBER 21, 2018

If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Corporate events can sometimes be a little stiff. Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies.

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Bizzabo

DECEMBER 11, 2018

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. We live in a social media-driven world. Make Your Event Exclusive - Radius. Radius knows a thing or two about B2B event marketing.

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Bizzabo

AUGUST 16, 2019

Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. The event's content is totally up to you.

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Hubilo Blog

JUNE 6, 2018

The Need for Social Media. Event professionals , in the current scenario, have a lot of competition out there. With the transformation in the events industry itself, the nature of events has changed from simple social gatherings to an essential tool for marketing and a medium for growth.

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Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. Key Takeaway: If you're looking for new corporate event ideas , we recommend creating events for specific demographics.

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Bizzabo

JULY 13, 2018

Create opportunities for attendees to share their event experience by giving them the tools to do so - this includes social media hashtags (make sure others aren’t already using the ones you come up with!), Salesforce’s event planners use social media as a b2b event marketing strategy for their annual Dreamforce SaaS conference.

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Bizzabo

FEBRUARY 27, 2020

Disney also donated money to charity every time the photos were shared on social media. Key Takeaway: This marketing activation is a great example of a company confronting its critics in a positive way. All in all, Disney in the West End was an excellent display of experiential marketing. The ESPY Awards.

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Bizzabo

MAY 15, 2019

Folks are asked to take pictures and post them to social media using one of Alienware's favorite hashtags. For those who work in corporate event management , consider investing in stellar booth design for your next trade show. Why not use this same principle in your B2B event marketing strategy?

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CadmiumCD

FEBRUARY 27, 2019

Events can be a loyalty-increasing activity. It doesn’t matter if it’s a corporate event , a B2B event, or a B2C marketing event. As long as people are attending the event, their loyalty can be increased. You can, of course, take it up a notch and add an air of exclusivity to your offer.

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Hubilo Blog

FEBRUARY 25, 2020

Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker. What is she known for?

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Bizzabo

NOVEMBER 29, 2018

No matter what your goals are, here are some inspirational corporate event ideas for your next sales acceleration. What is a sales acceleration event? Sales acceleration events are any planned experience that involves prospects, customers, and vendors. They’re a common event type in most B2B event marketing strategies.

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Hubilo Blog

FEBRUARY 25, 2020

Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker. What is she known for?

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GEVME

JULY 23, 2019

Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Planning a trade show may be the greatest experience in an event organiser’s career. Trade show planners are looking for the best practices to apply in their event organisation efforts. Define the budget .

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Bizzabo

JUNE 15, 2018

Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Promote The Event.

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Eventtia

MAY 27, 2024

These companies leverage Cvent’s platform to streamline event planning, enhance attendee engagement, and measure event success. Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees.

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Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

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Bizzabo

MARCH 19, 2020

This information can then be used to improve event details in the future. As you can see, hybrid events can be incredibly valuable when used correctly. Take a look at these corporate event ideas and examples from leading brands that will help you effectively host your own digital gathering. Hybrid Event Ideas.

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Bizzabo

DECEMBER 13, 2018

Leading organizations like Apple, Microsoft, The Wall Street Journal, HubSpot and Target all consider events to be absolutely essential to their event strategy. Meanwhile, the average B2B CMO allocates 24% of their event planning budget to events. Why You Need an Event Strategy. Event Success KPIs.

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Bizzabo

JUNE 5, 2019

For B2B event marketers , this example shows that investing generous resources into your larger developer community can have an incredible impact not only on the number of outside developers engaging with your product but also brand awareness around core company values like community, inclusion, and philanthropy.

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Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

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Bizzabo

DECEMBER 5, 2019

They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own event marketing efforts. If you're looking for new corporate event ideas , try hosting a user conference.

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Bizzabo

JANUARY 29, 2019

Workshop events allow businesses to target a variety of specific audiences in order to gain or maintain their patronage quickly and effectively. These types of events are often used to convert B2B prospects by providing valuable or exclusive information, but workshops can also be used for internal trainings. Source: Twitter.

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Certain

OCTOBER 20, 2016

Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.

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Bizzabo

FEBRUARY 7, 2019

The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another. This event type can include VIPs or focus more on general admission. Why are thought leadership events valuable?

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Bizzabo

NOVEMBER 6, 2019

Discover best practices for collecting event data, how to personalize the event experience, best practices for measuring event personalization, and more. The noise from social media, emails, and ads have driven more and more people in search of authentic connections. Corporate Event Management Guide.

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Eventtia

NOVEMBER 10, 2023

Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Event marketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. Who are your target attendees?

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Bizzabo

MARCH 15, 2019

This blog is only the holy grail of all things events (no big deal). From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on event ideas. Event Marketer. Event everything! Event Tech Live. PlannerWire.

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Eventtia

NOVEMBER 10, 2023

Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Event marketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. Who are your target attendees?

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Bizzabo

OCTOBER 10, 2019

Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its event marketing game to the next level? Is there a bigger annual event than the Super Bowl? And don't forget about event software ! Source: SAP.

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Bizzabo

OCTOBER 24, 2019

If you want to build excitement for your event, incorporate the person, place, or thing that everyone in your target market is already talking about. This could be a new social media platform, a well-known content creator, or a top movie franchise. It’s event marketing at its finest. Source: Event Marketer.

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Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. Twitter is one of the most popular social media networks on the planet. This goes for both B2C and B2B event marketing strategies. Then design your entire event experience around these things.

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Endless Events

OCTOBER 19, 2018

With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. G2Planet is an event management software company whose priority is to help others create data-driven events. Their Event Experts Interview series is also worth a look. Event Marketer.

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Cvent: Event Marketing

APRIL 10, 2019

It takes a great deal of time and effort to manage an event and involves communication with multiple teams and vendors. Event planning encompasses tasks at all stages of the event cycle, like event marketing, event sponsors, venue sourcing, event branding, building an event website, and more.

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