As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity
Event Marketer
FEBRUARY 17, 2022
Festivals were among some of the first large-scale events to return to in-person, and while Coachella and Stagecoach are now among the first to loosen their pandemic protocols, health experts say much of the industry is still taking a conservative approach, especially within the b-to-b event space.
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