A/B testing: Best practices and tools for marketing your event business
Planning Pod
APRIL 2, 2024
A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. For busy event professionals, A/B testing is easy to overlook. It is essential that you establish clear objectives for any A/B test prior to execution. Let’s talk A/B test execution. But we promise you…it’s worth it.
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