Event Marketer

MARCH 27, 2023

As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit.

2023 82

2023 Entertainment Social Media Transportation 82

Eventbase

FEBRUARY 20, 2019

We’re gearing up for SXSW 2019 and looking forward to our time in Austin. After browsing sessions in the SXSW schedule from the Brands & Marketing track, Experiential Storytelling track, Tech Industry & Enterprise and more, we’re ready to plan our time in Austin. Sunday, March 10 Why Live Events in a Digital Age?

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2019 Event Marketing Marketing 2025 40

Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,

Tech 106

Tech 2023 2024 Conference 106

Event Industry News

MAY 9, 2019

Managed by global roadshow expert Event Marketing Solutions (EMS), the tour will deliver an immersive and memorable experience to key customers and educational facilities across the country in the coming year. James added: “EMS has provided RS Components with the perfect gateway to target markets across Germany.

Event Marketing 69

Event Marketing Marketing Education Technology 69

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. Formation: Keith Austin launched EMS in Cheshire in 2000 after 15 years of running an agency focussed on providing dealer support programmes for Peugeot and Nissan. Leadership: Keith Austin.

Event Marketing 45

Event Marketing Marketing Healthcare Retail 45

Event Marketer

JANUARY 25, 2024

I mean, where else can you come across the Mercedes-Benz of the future and then stumble into a fully autonomous John Deere tractor in Austin, TX, being operated by show attendees right from the show floor!” As far as AI tech goes Rabbit R1 and MultiOn are groundbreaking. They are only going to get bigger.

2024 94

2024 Trade Shows Tech 2023 94

Event Marketer

MAY 4, 2023

Dan Preiss, VP-Experiential Marketing, Dell Technologies Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions.

2023 52

2023 2022 Sustainability Technology 52

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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2023 Marketing 2019 2016 82

Attendease

DECEMBER 20, 2023

This works especially well for tech products. Learn more : 8 Tips for Your Hybrid or Virtual Event Marketing Strategy Mass Mystery Mailing Send cryptic, unlabeled mystery boxes or envelopes containing teasers about your upcoming launch to industry mailing lists and existing customers.

Event Ideas 195

Event Ideas 2024 Social Media Events 195

Event Marketer

APRIL 24, 2023

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. The post SXSW 2023: Best Practices for Activating an Experiential Lounge appeared first on Event Marketer.

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2023 Sustainability Tech Marketing 78

Event Industry News

JULY 14, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 72

Event Apps Sponsorships Contracts Travel 72

Event Industry News

JULY 14, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 72

Event Apps Sponsorships Contracts Travel 72

Event Industry News

JULY 27, 2021

With over 25 years of experience in the meetings and events industry, Zamora honed her skills with positions at Motorola, the Henry B. Gonzalez Convention Center in San Antonio, as well as roles producing events in the tech, pharmaceutical, and banking sectors.

Hotels 59

Hotels Banking Advertising Travel 59

Expo Pass

JANUARY 21, 2021

Tech In Asia Conference 2020. This Tech in Asia Conference gives us a glimpse into what a hybrid event really looks like on event day. For organizers looking to replicate this style, focus on creating one high quality studio space, then use Zoom to bring everyone else into the event. Fairmont Austin.

Technology 78

Technology Tech Venues Events 78

Eventbase

JULY 13, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

TicketBud

JUNE 27, 2018

Attendees have a lot of different reasons to go to an event, even if all of the interests happened to result in a ticket purchase. Unfortunately, this assumption often makes its way into event branding and event marketing. Luckily, there is a fix to the generic, blasé marketing that most organizers have for their events.

Advertising 61

Advertising Social Media Marketing Events 61

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Event Leadership Institute

APRIL 2, 2018

Food Festival Event Planner | Hazon | Bloomfield, MI. Event Manager | Quicken Loans | Detroit, MI. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Events Manager | Minneapolis Heart Institute Foundation | Minneapolis, MN. Event Solutions Designer | CWT Meetings & Events | Minneapolis, MN.

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2018 Event Management Events Event Design 40

Event Leadership Institute

FEBRUARY 28, 2018

Event Producer – Freelance | NVE Experience Agency | Los Angeles, CA. Event Production Intern | NVE Experience Agency | Los Angeles, CA. Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA.

2018 40

2018 Hospitality Hotels Event Management 40

Bizzabo

AUGUST 16, 2019

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

Social Media 48

Social Media Telecommunications Technology 2019 48

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

Social Media 70

Social Media Marketing Event Marketing Events 70

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

2022 126

2022 Entertainment Tech 2001 126

Bizzabo

AUGUST 1, 2019

Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. While you may not have access to a supercomputer like Watson, try to brainstorm ways you can differentiate your events from the competition. Get creative with your events and take calculated risks. IBM Is Making.

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Speakers B2B 2019 Technology 56

Certain

NOVEMBER 15, 2016

Hear From Our Customers, Microsoft and National Instruments, on How Event Automation Powered Their Brand. If you host thousands of field marketing events a year, or several large-scale tech conferences, you are aware of the difficulty and multiple challenges that marketers face in optimizing their event marketing efforts for their enterprise.

2016 20

2016 Technology B2B Tech 20

Eventtia

NOVEMBER 17, 2022

A best of both worlds scenario which offsets the disadvantages of both types of events, hybrid events allow a bigger audience that can attend in physical or virtual form. A great example of this is last year’s SXSW, where attendees could virtually interact across 4 different venues in Austin. Why host a virtual event?

2022 62

2022 Social Media Technology Events 62

Expo Logic

FEBRUARY 28, 2020

As an example, the Austin chapter of the International Live Events Association publishes a list of “Top 10 Reasons to Join a Committee.” Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing. About the Author.

Food and Beverage 36

Food and Beverage Advertising Marketing Conference 36

PCMA Convene

MAY 31, 2016

Feeling overwhelmed by technology is a common sentiment expressed by meeting-professional respondents to Convene surveys, who say that they struggle with the fast pace of change, the latest tech tools and up-to-the-minute applications, and the shiniest new things. What should they pay attention to? Artificial Intelligence.

Technology 75

Technology Meetings 2015 Hotels 75

Event Marketer

JANUARY 2, 2024

But the folks behind the expo have noticed a dramatic shift in who comes to the event and why. In the early years, the events attracted an eco-conscious crowd, as well as early tech adopters. They asked fewer technical questions and, instead, seemed more focused on the value propositions of the brands.

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Automotive Sustainability 2024 Marketing 102

SpotMe Blog

MAY 4, 2021

Evaluate your current event tech stack, and research which platforms will support it. On the other hand, if you’re feeling ambitious, find your ideal virtual event platform and update your tech stack to match it. Can your current software support this year’s biggest events? Check out our Event Technology Guide. #3)

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2021 Conference Social Media Healthcare 130

Bizzabo

DECEMBER 26, 2018

A one-day digital marketing conference, presenting multiple informative learning tracks and panel sessions. Austin, TX. The premier event for digital marketing professionals, Summit has the latest insights from the world’s leading digital marketing experts. Austin, TX. Austin, TX. Austin, TX.

2019 81

2019 Marketing Conference Social Media 81

Bizzabo

JUNE 1, 2021

In a phrase: there’s a new wave of recruiting events upon us. What is a recruiting event? Recruiting events merge recruitment marketing and event marketing strategies. The company managed to bring in a 43% female and 57% male participant ratio, unseen before at tech events. Photo source: DARPA.

Events 104

Events 2004 Tech Hotels 104

Bizzabo

MARCH 20, 2019

In this article, we'll explore what the attendee experience really is, why it's critical that your events create satisfying attendee experiences, and 15 event marketing examples that you can learn from to improve the attendee experience at each of your events. It's also a treasure trove of great B2B event marketing ideas.

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Speakers 2019 Advertising Conference 50

Event Marketer

APRIL 17, 2023

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. Each person was asked to complete the phrase, “4 Moments of _,” by adding in their own passion or interest.

2023 73

2023 Food and Beverage Marketing Tech 73

Event Marketer

DECEMBER 12, 2022

To boot, the event took place at a restaurant that was transformed to look like one of the show’s popular small-town destinations—the Department of Motor Vehicles. And to generate even more buzz, Audible brand ambassadors wheeled around Austin with a branded hot dog cart serving complimentary hot dogs with promo cards to drive listenership.

2022 91

2022 Social Media Entertainment Tech 91

Bizzabo

MARCH 6, 2020

From tech to finance to media—here's a look at 30 of the best conferences for women in 2020. These conferences span a diverse array of industries—from finance to media to tech. In many cases, the missions of these events transcend industry boundaries. Women Impact Tech. Source: LinkedIn. WECode 2020. February 28, 2020.

2020 101

2020 Conference Tech Speakers 101

Eventbase

MARCH 6, 2019

Image from Event Marketer. me Convention A collaboration between Mercedes-Benz and SXSW, me Convention was a cross-disciplinary event that connected artists, scientists, tech visionaries, and musicians through their shared passion and visions for the future. Image from me Convention via Twitter. Image from BizBash.

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2018 Tech 2019 Events 40

Bizzabo

JULY 5, 2019

Refining your messaging or marketing strategy is the name of the game as prospects covert or exit the different funnel stages. Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68