Event Marketer

MARCH 21, 2024

–Allison Stadd, SVP-Brand, Culture and Media, Shipt Shipt peppered the streets of Austin with its motorized Cruizin’ Coolers. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show.

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2024 Marketing Technology Event Marketing 96

Eventbase

FEBRUARY 22, 2018

It’s our 8th year of powering the SXSW Go mobile app, and we’re excited to hit Austin once again. The massive event hosts over 6,000 sessions in 24 different programming tracks , plus thousands of events, parties and live performances, making organizing your perfect schedule a bit overwhelming.

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2018 Event Marketing Marketing Tech 75

Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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2024 Technology Fashion Tech 112

Eventbase

FEBRUARY 20, 2019

We’re gearing up for SXSW 2019 and looking forward to our time in Austin. After browsing sessions in the SXSW schedule from the Brands & Marketing track, Experiential Storytelling track, Tech Industry & Enterprise and more, we’re ready to plan our time in Austin. Sunday, March 10 Why Live Events in a Digital Age?

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Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. Formation: Keith Austin launched EMS in Cheshire in 2000 after 15 years of running an agency focussed on providing dealer support programmes for Peugeot and Nissan. Leadership: Keith Austin.

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Event Marketing Marketing Healthcare Retail 44

Event Industry News

MAY 9, 2019

Managed by global roadshow expert Event Marketing Solutions (EMS), the tour will deliver an immersive and memorable experience to key customers and educational facilities across the country in the coming year. James added: “EMS has provided RS Components with the perfect gateway to target markets across Germany.

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Event Marketing Marketing Education Technology 68

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. Agency: Salem Sports Events. We wanted to bring the whole spectrum of golfers together.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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Event Marketer

OCTOBER 25, 2022

Talib Abdullahi, National Events Coordinator, Tito’s Handmade Vodka. In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Read more about Talib in Event Marketer’s 2022 Diversity in Color special report.). Let us know.

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Event Marketer

MARCH 27, 2023

As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit.

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2023 Entertainment Social Media Transportation 84

Event Marketer

MARCH 31, 2022

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. So, it was a real celebration of our hometown of Austin.”

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Sustainability Technology 2019 Venues 93

Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. Music to any marketer’s ears.

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Fashion 2024 Transportation 2023 94

Event Marketer

OCTOBER 9, 2023

Allison Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The Y2K-themed Summer Rewind experience prompted plenty of UGC. Agencies: Momentum Worldwide (event agency); Golin (p.r.). The Walmart Summer Rewind tour, hosted Aug. 18 to Sept. Barbie” movie was at its peak.

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Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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Sponsorships 2022 Entertainment Travel 106

Cvent: Event Marketing

JUNE 26, 2018

Think you know Austin , Texas? Wyndham Austin. Fairmont Austin. This hotel boasts 1,048 luxurious guest rooms and 42 suites with scenic views of Lady Bird Lake and Austin’s skyline. Hotel reservations are open, so book your event space today. The Proper Austin Hotel. Arrive East Austin. Think again.

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2019 Hotels Retail 2018 28

Event Marketer

MAY 13, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. We love to see it.

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2024 2025 Entertainment Fashion 87

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. Each (unbranded) installation is located roughly 650 feet from a restaurant location, and features a compartment that holds fries, along with a ventilation system that amplifies their scent.

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Wireless Airlines Retail Travel 83

Event Marketer

FEBRUARY 9, 2024

When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. Propel met with the organizations’ leaders to identify the resources that would best help them continue to amplify their message.

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Entertainment Sports Fashion Marketing 80

Event Industry News

MARCH 18, 2024

Evolution Dome, manufacturer and supplier of inflatable temporary structures, has announced today that it has become a FFAIR Recommended Supplier, meaning exhibitors can now order its range of indoor structures and products for events that use FFAIR’s award-winning exhibitor management platform.

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Event Industry News

JULY 24, 2023

Ashley Austin, director of Evolution Dome, explained, “The new model promises to unite the straight airflow and ease of installation of axial fans with […]

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Sustainability Event Design Event Marketing Event Management 97

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby. Open Sept.

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Fashion Retail Entertainment Social Media 86

Event Marketer

MAY 4, 2023

Dan Preiss, VP-Experiential Marketing, Dell Technologies Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions.

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Event Marketer

AUGUST 23, 2021

The colorless packaging, designed by Steffi Lynn Tsai, an illustrator, muralist and hand letterer based in Austin, TX, offers a blank canvas for kids to draw right on the box. More Family-Friendly Event Strategies: Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’. Agency: CSM.

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Event Industry News

NOVEMBER 10, 2023

Based in Austin, Texas, David has consistently demonstrated a knack for driving revenue and forging strategic partnerships, making him a standout […]

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Event Tech Tech Technology Events 67

Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Agency: GMR Marketing.

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Hospitality Sponsorships 2021 Entertainment 104

Event Marketer

DECEMBER 13, 2022

Inspired by these findings, Meta launched a five-city tour offering hands-on workshops, thought leadership sessions, networking opportunities and one-on-one support centers to help small-business owners discover the company’s digital marketing tools on Facebook and Instagram. Meta also partnered with Inc. Agency: Factory 360.

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Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” For the event, the brand is flying its aircraft with large windows, an A220-300, for optimal viewing.

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Event Marketer

JULY 31, 2023

The brand has its sights on activating The Hill in other markets. Step Inside The Hill in New York: Photo credit: Billy Weiss; Austin Donohue The post Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’ appeared first on Event Marketer. broadcast audience.

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Sponsorships Sports Social Media Marketing 87

Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. . No, really.

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2021 Wireless Sponsorships 2018 105

Event Marketer

FEBRUARY 12, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, mischievous matrimonies and stupid pet tricks. 7 and will make its way to Austin, TX; Longmont, CO; and Brevard, NC, in the coming weeks. If so, TBS wants to chat. 3 in Tampa. 3 in Tampa.

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Apparel Entertainment Technology Marketing 90

Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. You want an event that captures attention and gives your audience a stellar first impression. During SXSW 2018, Uber Eats used skywriting above Austin reading, “Hungry for More?

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Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game. What is: Alex would be proud?”

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Sponsorships Insurance Sports Banking 89

Event Marketer

AUGUST 29, 2022

New York City, Chicago, Miami, and Phoenix, before it concludes with a finale event on Oct. 8 on the Honda Stage at Austin City Limits. The post Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration appeared first on Event Marketer. The tour kicked off July 27 at The Roxy in L.A. Agency : In-house.

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2022 Advertising 2023 Travel 82

Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. ” Bruno Silva, VP-Marketing, MC² Memories Made “CES 2024 provided so many brands with the perfect stage.

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Event Marketer

APRIL 24, 2023

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. The post SXSW 2023: Best Practices for Activating an Experiential Lounge appeared first on Event Marketer.

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2023 Sustainability Tech Marketing 79

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Event Apps Sponsorships Contracts Travel 70