Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150

Velvet Chainsaw

MAY 28, 2019

Make it easy for teams to register and attend together and consider incentives to encourage it. Create activation areas and zones where teams can meet up onsite to debrief and process the learning and ideas they captured that day. We really like how Association for Talent Development promoted team learning at their annual meeting.

Conference 364

Conference Conference Design Education Attendance Marketing 364

Velvet Chainsaw

JULY 10, 2017

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. If student attendance is material, we like to analyze separately.)

Conference 288

Conference Education 2017 Speakers 288

Velvet Chainsaw

NOVEMBER 6, 2019

Take a page from the Regulatory Affairs Professional Society’s (RAPS) playbook for their recent annual meeting in Philly. They scrubbed their attendance data and realized that 31% of their attendees were solo (the only person from their organization). No One Should Eat Alone.

Conference 392

Conference Education Attendance Marketing Conference Networking 392

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Conference 295

Conference 2018 Marketing Tech 295

Hubilo Blog

FEBRUARY 25, 2020

Jeff is one of the most welcomed speakers on social marketing strategy and you book him for speaking opportunity here. Mari Smith is the most authoritative and memorable keynote speaker on Facebook marketing today. In 2018 alone he gave over 100 educational presentations to event professionals. Mari Smith Who is she?

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Jeff is one of the most welcomed speakers on social marketing strategy and you book him for speaking opportunity here. Mari Smith is the most authoritative and memorable keynote speaker on Facebook marketing today. In 2018 alone he gave over 100 educational presentations to event professionals. Mari Smith Who is she?

Speakers 98

Speakers Healthcare Consulting Financial 98