Remove Attendance Marketing Remove Contracts Remove Food and Beverage Remove Speakers
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More Marketing Isn’t the Answer

Velvet Chainsaw

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. In the long run, you earn their loyalty and preference.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual.