Velvet Chainsaw

OCTOBER 12, 2018

I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. The millennial piped in “who reads blogs anymore?”. Google loves blog platforms.

Conference 321

Conference Social Media 2018 B2B 321

Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design.

Conference 364

Conference Conference Design Education Attendance Marketing 364

Velvet Chainsaw

JULY 23, 2018

These may include Slideshare uploads, video highlights, livestreamed interviews, blog posts, tweets, and quotes or graphics from Twitter or Instagram. One model Baer suggested for atomizing conference content is the 1 x 8 rule : for a keynote, develop eight content pieces that frame your narrative.

Conference 295

Conference 2018 Marketing Tech 295

Event Farm

JANUARY 17, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. generating customer advocacy.

B2B 140

B2B Marketing Attendance Marketing Events 140

MPI

AUGUST 24, 2023

Destination Toronto's 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto's team to tap into a wealth of tips, resources, and local expertise to serve your needs.

Meetings 52

Meetings Food and Beverage 2004 Sustainability 52

Cvent: Event Marketing

OCTOBER 9, 2018

In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending. The best ways to work with cross-functional teams.

Attendance Marketing 31

Attendance Marketing Event Marketing Marketing Events 31

Eventsforce

FEBRUARY 24, 2022

Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive. Referrals to members and businesses for transportation, local gifts, etc.

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98