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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing. Data rules.

B2C 370
B2C Social Media B2B Advertising 370
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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. We estimate the value to be somewhere between $5 and $30 per hour. To most CEUs are the cherry on top of the main value proposition. Stay tuned.

Trade Shows 150
Trade Shows B2C Education Healthcare 150
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