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Risk, Revenue Recognition and Recovery

Velvet Chainsaw

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. At some point, hotels and convention centers will need to draw a line in the sand — they expect organizers to make their best effort to live up to their side of the deal. Are You an Expo with a Conference, or a Conference with an Expo?

2020 370
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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio). Home base/presence — demo kiosk, meeting space. A Menu of Options. Custom-Made Packages.

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Expo Decisions: Attendee Preferences over Exhibitors—Always

Velvet Chainsaw

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. Here are two scenarios that may help you develop your approach for optimal revenue and attendee experience. egg debate.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull.

B2B 244
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14 Must-Attend Hospitality Conferences for Industry Professionals in 2022

Social Tables

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. HFTP Mid-South Atlantic Regional Conference .

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Best Event Management Conferences 2019

GEVME

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. Social Media Marketing World 2019. February 2019.

2019 179
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20 Bright Ideas for Personalizing Attendee Experiences

PCMA Convene

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Segment your trade show.