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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. pic.twitter.com/f3adIckJEw — George P. Our favorite part?

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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr. Grand Prix in Austin appeared first on Event Marketer.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer

What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Photo credit: CCM Hockey Learn more about the localized strategy behind CCM Hockey House at the Experiential Marketing Summit at the MGM Grand Las Vegas. And thus, CCM Hockey House was born.

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Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event

Event Marketer

Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop. EDITOR’S PICKS.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

But within every type of venue or footprint the city offered were brand experiences —special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip, sitting for hours in traffic and standing in seemingly endless lines.