Remove Apparel Remove Events Remove Sponsorships Remove Venues
article thumbnail

Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears

Event Marketer

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.

2024 73
article thumbnail

Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. The venue at large also features an art gallery, photography and screen-printing studios, a podcast studio, a private bar, and offices.

Apparel 89
article thumbnail

Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Our favorite part?

2024 116
article thumbnail

Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr. Grand Prix in Austin appeared first on Event Marketer.

Sports 90
article thumbnail

9 Proven Steps for Planning Successful Events

Planning Pod

Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments.

article thumbnail

Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event

Event Marketer

At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event. Naturally, the majority of brands build events and activations accordingly. EVENT FORMATS . No epicenter where brands assemble. 29 to Dec. Cocktail Lounges.

Apparel 93