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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. Using an influencer] would be beneficial in showing why Oklahoma City would be a place where people want to come.” . “And

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What Meeting Trends We’ll Be Watching in 2020

PCMA Convene

The Boston Consulting Group projects the global market for robotics to reach $87 billion by 2025. Personalized Marketing. For e-commerce sites, personalization has been an increasingly common method of digital marketing. Convene has written about carbon-offset plans and how the airline industry is addressing the emissions issue.

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