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JANUARY 3, 2024

When the Lunar New Year approaches, the vibrant and diverse city of Los Angeles gears up for a celebration like no other. Home to a rich tapestry of cultures, the city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. But planning Lunar New Year events in Los Angeles California requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.

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NOVEMBER 1, 2023

As the holiday season fast approaches, the anticipation for corporate holiday parties and festive events is on the rise. Whether it’s an end-of-year celebration, a team-building affair, or a well-deserved break for your employees, planning a memorable corporate holiday event is a priority. To stay ahead and ensure your event stands out, exploring the latest trends and innovative ideas becomes crucial.

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OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business. Here are three examples. 3 examples of how tech industry is mastering influencer events 1) TikTok mastering influencer events to build community with diverse creators across different cities.

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SEPTEMBER 27, 2023

At Innovate Marketing Group, we are proud to announce our collaboration with “The Anniversary Collective,” a powerhouse consortium dedicated to reimagining how organizations commemorate their key milestones. Crafting Legacies. Celebrating Milestones. Teaming up with renowned partners HAI (research, Discovery and Experience Company), Marketing Maven , and MLT Creative , the Anniversary Collective is poised to revolutionize the art of celebration.

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AUGUST 25, 2023

Searching for venues in Los Angeles for your next holiday party can be quite an adventure. But worry not, because we’ve got you covered! Whether it’s a holiday party or any other special event, we’ve curated a list of 10 remarkable spots that will captivate your imagination. From the luxurious charm of bougie hotels to the edgy appeal, and everything in between, these venues are sure to make your occasion truly unforgettable in the vibrant heart of Los Angeles.

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AUGUST 18, 2023

Maximize the potential of your holiday parties Look for new and unique holiday event ideas! Stop wasting time and resources. Build community? Join us for a 30-minute holiday party planning webinar to talk about amazing holiday events and emerging trends and the art of crafting your own unique, out-of-the-box holiday party. REGISTER HERE ! Unwrap your holiday event’s potential.

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AUGUST 14, 2023

Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. is proud to announce its inclusion in the prestigious Inc. 5000 list of the fastest-growing private companies in America. This recognition highlights Innovate Marketing Group’s exceptional performance, innovation, and commitment to delivering unparalleled event management services to its clients.

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JULY 19, 2023

The influencer marketing world has been catapulted to new and exciting directions beyond social media campaigns. Influencer events are one of the most exciting and impactful of all. But you need to make the event fresh and innovative. New experiences capture influencers and provide them with an outlet for creative content-making! So, how do you organize influencer events that are exciting, out of the ordinary, and stellar?

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JUNE 28, 2023

Happy 9th company anniversary to us! We’re so grateful for all of our clients, partners, co-workers, friends, family, and community who have contributed over the years. Thanks for cheering us on and helping us create this amazing journey together. We’re celebrating nine years of hunting the best venues for our clients, procuring the best talent, and partnering with the most exclusive vendors and suppliers.

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JUNE 14, 2023

If you find yourself swamped with responsibilities and in need of quickly planning an upcoming event, look no further. Here are some resources to refresh your event strategy. Discover the latest corporate event trends for the season that will continue to make an impact throughout the year. Outdoor Events Outdoor events have a charm and vibrancy that are unmatched by indoor gatherings.

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JUNE 8, 2023

Reaching significant milestones in your business calls for a major celebration! Hosting a company anniversary party is an absolute must-do as it not only recognizes the achievements of your team but also fosters a sense of pride and camaraderie among employees, clients, and everyone on board. But, let’s be real, planning company anniversary celebrations for large groups of people can be a daunting task.

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JUNE 1, 2023

At Innovate Marketing Group, we are absolutely thrilled with the fantastic events we organized in May. It’s an incredible feeling to help our partners celebrate their remarkable milestones and celebrate them with the community. What an exhilarating and bustling month it has been! We have immense affection and gratitude for our clients and a deep passion for the work we do.

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MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. W e want to thank our fantastic lineup of podcast speakers during these first 2 years of life. We appreciate you for taking the time to join the show and share your wisdom and personal experiences with our audience.

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MAY 11, 2023

This a great time to host events to celebrate Asian American Pacific Islander Heritage Month and reengage with your employees and clients that belong to the AAPI community. But planning AAPI Heritage Month events can turn into a nightmare if you don’t avoid certain common mistakes. We have listed 5 of the most important for you, but we can help make sure you don’t make one. 5 Mistakes to Avoid When Planning AAPI Heritage Month Events Not involving members of the community in the proc

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APRIL 17, 2023

In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. We have seen that DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.

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AUGUST 31, 2022

The EventUp Podcast was created as a platform to showcase events industry leaders and event industry news. Thank you for the overwhelming support and look forward to many more fantastic podcast episodes to help uplift our community. EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment.

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SEPTEMBER 14, 2022

Events are perfect occasions to celebrate Hispanic/Latinx Heritage Month. If you want to bring the team together and enjoy a fun Fiesta, events are great to celebrate and share love with your Hispanic/Latinx employees and clients. Here are some event ideas to celebrate with them. 1. Hispanic/Latinx Love at First Bite! Nothing brings people together like food.

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SEPTEMBER 29, 2022

In honor of Global Diversity Awareness Month, we hosted a virtual panel discussion on the best practices to help business leaders, companies and organizations build more diverse and inclusive workplaces. The Diversity Makes Us Better virtual panel was open and free to all individuals, professionals, and business leaders looking to build more inclusive work environments.

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NOVEMBER 7, 2022

Lunar New Year is a 15-day colorful and vibrant celebration also called the “Spring Festival” The Lunar New Year date changes each year. The color red is considered a lucky and “happy” color red is a symbol of luck, joy, good energy, and passion Lion dances, acrobats, and culinary delights are part of the entertainment. Each year has a zodiac animal assigned to it. 2023 is the Year of the rabbit.

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DECEMBER 5, 2022

Top Event Experiences of The Year It is time for the best event experiences of 2022. From conferences , galas, leadership meetings, tech week, company retreats , holiday events, and DEI/Culture events , among others, this has been another amazing year full of impactful events. 2022 wins! 270+ New Events 10+ cities around the US & Canada 10,500 + Engaged Attendees 2,500 + Event-to-go-kits shipped 37+ Different types of events The comeback to live events opened the doors for more creative, i

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JANUARY 24, 2023

Celebrating Black History Month with your team, especially with large groups of people is quite a challenge. You have to find the right venue, pick the best vendors and craft a memorable experience for your attendees. You have to be very intentional if you want to make the most of your event experience. Every decision you make during the planning process will have an impact on the overall result.

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FEBRUARY 3, 2023

Are you hosting events this year? Here are the event trends for 2023. From Marketing Events to Diversity and Inclusion event experiences, this year’s trends will help you be more impactful and get the most out of every opportunity you have to meet with your team or clients. There is no room to speculate, being more intentional with your events, is the way to achieve your goals.

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FEBRUARY 15, 2023

While in the midst of the hybrid movement, face-to-face gatherings are going through a revolution of quality over quantity. Companies that once all sat at the same conference table for their weekly meetings are now sitting virtually from their own homes across the country. Fostering and strengthening those professional and personal experiences, have become a driving force for corporate retreats, and how you choose your perfect corporate retreat location has a big part in it.

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MARCH 29, 2023

The 2023 WBENC National Conference included three amazing days full of networking, connections, and insights at the Gaylord Opryland Resort & Convention Center in Nashville, TN. Over 4000 people attended the event to support certified woman-owned businesses. We enjoy the brilliant ideas and positive energy shared during the first day of conferences, and we are grateful for all the wonderful people who swing by our booth #385 during the following days.

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APRIL 12, 2023

DEI, women empowerment, event series, brand activations… we couldn’t be happier for all the amazing events we did in March. Feels great when you can help celebrate all these amazing women in our community and also help our clients reunite, reengage and build connections across the Americas. What a busy and invigorating month! We love our clients and we love what we do.

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APRIL 13, 2023

72% of the global workforce reported feeling lonely at least once a month 83% of workers see corporate travel as a benefit to their job. 63% of corporate travel managers are excited to host regular company off-site meetings and retreats again. As we move into warmer days, many of our corporate clients have started their company retreat planning process, as part of their company culture and employee engagement strategies.

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APRIL 17, 2023

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.

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