Event Farm

JANUARY 5, 2023

A new year is here and event planners everywhere are looking ahead to the future of the event industry. Here are the top trends that I’m predicting will shape the future of 2023 event experiences. From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving. 1) Experience-First Events As the event industry continues to regain momentum, one thing remains clear—experience-first event

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Event Farm

MARCH 2, 2023

Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and

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Event Farm

MARCH 24, 2023

When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager

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Event Farm

MARCH 24, 2023

When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager

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Event Farm

MARCH 2, 2023

Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and

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Event Farm

JANUARY 5, 2023

A new year is here and event planners everywhere are looking ahead to the future of the event industry. Here are the top trends that I’m predicting will shape the future of 2023 event experiences. From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving. 1) Experience-First Events.

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Event Farm

DECEMBER 8, 2022

Event planning has changed drastically since the COVID-19 pandemic—from cancellations and postponements to the new wave of virtual and hybrid events, event planners had to pivot quickly in order to stay afloat. After three long years of constant changes and new challenges around every corner, it’s time to take a breath. . For our most recent virtual event, “Event Exhale,” we brought together four industry experts to pause and examine the true state of the industry as it is today.

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Event Farm

SEPTEMBER 1, 2022

Times have changed, no doubt about it. People are sick of being sick; things are more expensive; there seem to be challenges around every corner. In response, new societal norms are becoming more prevalent — a major one being that people would rather stay home than get on a plane and attend an event. . As event producers, we now face new and steadily growing challenges: how to fight against these shifting priorities, find what resonates with our attendees, and get them to register, attend and e

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Event Farm

JULY 8, 2022

To ensure that your attendees return to your conference year after year delivering a memorable event experience is key. And while event planning can be stressful, it’s also important to note that there is a huge difference between hosting an event and creating an event experience, and after two years of a global pandemic—experience matters more than ever. .

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Event Farm

JUNE 14, 2022

Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback. This year, we performed a 2022 In-Person Events Survey , which received over 220 responses, and here’s what the results revealed… Events are back, and now we

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Event Farm

APRIL 22, 2022

This is a multi-part post that will walk you through the implications of Blockchains and NFTs for the events industry. In part one we’ll discuss what they are, how they work, and some basic applications happening today. In our following posts, we’ll dive deeper into execution, the creative process, and business examples. I hope this is a helpful unpacking of a lot of technical buzzwords.

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Event Farm

APRIL 19, 2022

When you’re in the event industry, ensuring that your events run safely and smoothly isn’t just an ideal to strive for—it’s part of the job description. Keeping everyone safe, engaged, and well-informed can be an enormous challenge; add a pandemic on top of it, and event planning has become more taxing than ever. In March, we held Part VI of our Pandemic Compliance & Safety at Live Eve nts virtual series, to bring together three very experienced event professionals and discuss tips and lesso

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Event Farm

APRIL 6, 2022

Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry. Sure, there were things we were concerned with—like the physical safety of attendees, as one might think of contraband checks, fire safety plans, and tidy cabling —but we’d been accustomed to those risks for years. Today, not only are we planners faced with this enormous new challenge, but we’re also constantly chasing evolving health safety standards and guidance.

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Event Farm

MARCH 17, 2022

Thirteen months ago, as everyone in the events industry was trying to navigate their way through a global pandemic, we started a journey to bring expert panelists together to learn and guide the event community toward once again hosting safe live events. Thousands of registrants and four panels later, we haven’t missed a beat, and in February hosted the fifth panel of our Pandemic Compliance & Safety at Live Events virtual series, which followed four others in the sequence: Public Health Sa

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Event Farm

MARCH 10, 2022

At Event Farm, it’s been our mission to help the events industry bring live events back safely. Throughout the past year, we’ve been working tirelessly to rebuild the events industry by providing event organizers with solutions to execute safe events that instill confidence and drive attendee turnout. Today, we are excited to share that ASAE announced Event Farm as their partner to help with enhanced screening and safety protocols for all their 2022 in-person events.

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Event Farm

FEBRUARY 23, 2022

While the pandemic meant that most event planners had to move toward virtual or online platforms, live events aren’t a remnant of the past. Still, planning a live event these days requires quite a bit of planning that wasn’t necessarily a part of your pre-COVID event checklist—and a higher level of awareness by those who aim to keep their attendees, speakers, vendors and staff safe.

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Event Farm

FEBRUARY 7, 2022

It goes without saying that the events industry has been one of the hardest hit by the pandemic. Now two years in we’re realizing our new normal and event planners fully recognize that their attendees’ health is a non-negotiable priority. Variant after variant and surges in cases time and time again, the reality is that this pandemic isn’t going away and it also seems like vaccinations and boosters aren’t the preventive solution we’d hope for.

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Event Farm

FEBRUARY 2, 2022

Seven months ago we announced our partnership with CLEAR as a critical step toward ensuring a safe and swift return of in-person events. Today we are excited to share that we continue to build on the mission of bringing humans together safely by adding four new event safety partners: EverlyWell, Qured, Azova Health and Prevent System. Just like with CLEAR Health Pass, these partnerships expand our Event Safety Toolkit offering and provide event organizers with access to COVID-19 testing solution

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Event Farm

JANUARY 18, 2022

You are not event planners; you are experience makers. To craft event experiences that wow your attendees, work on shifting to an experience-maker mindset and self-image. Ryan Costello, co-founder of Event Farm and chief strategy officer at MemberSuite, shared this advice during WOWing Attendees Beyond the Door , the third workshop in our Crafting the Event Experience series.

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Event Farm

NOVEMBER 23, 2021

How do you hook the attention of your audience, build their excitement for your event, and design an event experience that exceeds their expectations while delivering the business outcomes you seek? Yes, you can do it all. Our in-house event experience technologist, Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, shared his trusted technique in our recent webinar: Crafting the Event Experience – Part 2: Experience Mapping.

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Event Farm

OCTOBER 25, 2021

Event organizers are eager to bring people back together safely. To help attendees feel comfortable and confident about the event experience, put yourself in their shoes so you can understand the event journey from their point of view. Attendees naturally have different expectations now. You must placate their anxieties, answer their questions, and get them excited.

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Event Farm

OCTOBER 8, 2021

The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace. If your event branding conveys the right vibe, the first impression piques their interest, captures their attention, and dwells in their mind.

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Event Farm

JUNE 17, 2021

As you can tell from the Pandemic Compliance and Safety at Live Event virtual event series we’ve been hosting the last four months, we are incredibly passionate about helping in-person events return safely – hence, why we also launched the Event Safety Toolkit earlier this year, a suite of purposely built applications that help make your live events the safest they can be.

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Event Farm

JUNE 9, 2021

Events are coming back but planning an event looks nothing like it used to. Venue and governmental regulations keep changing. Many of your regular vendors have lost staff or gone out of business. With so many new safety-related expenses, your old budget template no longer works. . Event budgets were the focus of part IV of our virtual series on Pandemic Compliance and Safety at Live Events.

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Event Farm

MAY 5, 2021

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? We do! So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade.

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Event Farm

MARCH 21, 2019

We often equate VIP events with the doling out of goods : dinners at a fancy restaurant, front-and-center seats at a baseball game, a VIP lounge at a conference. If you’re hosting a VIP event, there’s a good chance it will come with a heftier price tag. But to make that price tag worth it, you have to put time and energy into creating value that can’t be tied back to the number of dollars you’re forking over.

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Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. It’s kind of like pulling a good shot of espresso or making a salad as well as sweetgreen does—except on a much larger scale. It sounds super doable, and then you try it and quickly realize it’s difficult. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide.

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Event Farm

APRIL 5, 2019

Last weekend, like most weekends, I started Saturday at my neighborhood coffee shop. This is how it usually goes: I walk in, set my stuff down at an open table, then order my Americano. This weekend wasn’t too different. Except by the time I was ready to order, the barista had already placed an Americano on the counter with a post-it stuck to it: “Lauren :).” Made my day.

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Event Farm

JUNE 16, 2020

Without question, the event industry has been turned upside down. Nearly all in-person events in the world have been canceled for the last 3–4 months and no one is certain when/if they are coming back in full capacity. In reaction, the event industry (including me) has scrambled to find alternative solutions. We are scrambling to keep our jobs and to keep events happening.

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Event Farm

JUNE 30, 2020

I’ve been producing events and working in the industry for almost 18 years. I consider myself a seasoned veteran and feel like “I’ve seen it all” at this point. Meaning, I’ve experienced all the crazy event challenges out there: medical emergencies, venue cancellations, inclement weather, power outages, horrible vendors, drunk attendees, ridiculous artist demands, internet failure, etc, etc.

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Event Farm

SEPTEMBER 17, 2020

This time last year, very few people ever thought about virtual events. Hosting a webinar? Sure, that was business as usual. But a virtual conference? Not on the radar. This spring, when the pandemic interrupted business as usual, no one knew what to expect from a virtual conference, and frankly, the bar was set pretty low. But now, 6 months later, it’s a whole different story.

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Event Farm

JANUARY 22, 2021

I’ve been producing events for the last twenty years. I’ve also helped countless other event planner s host thousands of events around the world. Essentially, I’ve been bringing large groups of human beings together for my entire professional career. Last year, in the blink of an eye, that all stopped for us event planners. We all either lost our jobs or had to pivot and move our events online.

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Event Farm

MARCH 24, 2021

Since March 2020, this whole pandemic period has been a waiting game. Waiting for the mask-wearing era to pass, waiting for when we can feel safe again, and most importantly – waiting for when we can socialize and have fun with other humans without the anxiety of getting sick. But the truth is, most of us are tired of waiting and want to get to a place where we can safely go back to hosting and attending in-person events.

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Event Farm

APRIL 1, 2021

We want to help bring in-person events back safely – hence why we’ve been initiating conversations with experts, bringing ideas and recommendations to the events community, and exploring technology’s role in helping planners host safer events. In February, Part I of our virtual event series on Pandemic Compliance and Safety at Live Events — hosted by our co-founder, Ryan Costello — looked at safety considerations for in-person events from two perspectives: the event planner’s and the publi

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Event Farm

APRIL 13, 2021

The questions raised by participants during the first session of our virtual event series, Pandemic Compliance and Safety at Live Events , prompted us to bring a fresh group of panelists, including a lawyer, for the second session we hosted in March on event safety compliance and legal liability. Legal issues are top-of-mind right now as. 88% of our session attendees shared in our event poll that they plan to host an in-person event this year.

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Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

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Event Farm

SEPTEMBER 28, 2017

We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today’s buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are. This shift in individualized consumerism means a shift in how we market.

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