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IMG Recognized as Finalist at the 22nd EX Awards

IMG

We at Innovate Marketing Group are thrilled and honored to announce that we have been recognized as a Silver Finalist at the prestigious 22nd EX Awards , presented by Event Marketer. Being acknowledged among the top contenders in the industry is truly humbling. It reaffirms our commitment to excellence and fuels our passion for creating unforgettable experiences.

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4 Easy Ways to Boost Event Registration by 20%

Attendease

You’ve spent countless hours and resources planning an amazing event. But what happens if no one shows up? Event registration can make or break the success of your event. A seamless event registration process leads to more attendees and higher revenues. A leaky process, on the other hand, leads to missed opportunities and diminishing ROI. Let’s examine an often overlooked but important source of attendees for your event: incomplete registrants AKA the people who stalled midway through your even

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Cultivating Respect in Facilitation

Conferences that Work

Through attending decades of Vermont Town Meetings, I learned that effective facilitation requires respect. For over two hundred years, my little hometown of Marlboro, Vermont, met at least once a year for “town meeting” : a form of local government where every eligible resident can directly participate in town governance. At our main annual town meeting, we discussed and voted on published agendas that included the town and school budgets and many other articles.

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MCI Group Seeks U.S. Growth:  Insights from CEO Sebastien Tondeur

EventMB

Skift Take: Getting into the mind of MCI Group CEO Sebastien Tondeur provides a compelling insight into the company's strategic direction and the evolving landscape of the events industry.

Meetings 164
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Sizzle Nightclub and El Paradiso Beach Club announce major digital transformation in a first for Zante’s tourism scene

Event Industry News

Sizzle Nightclub & El Paradiso Beach Club have announced an exclusive long-term partnership with Glownet.com to power the hottest events & personalized resort packages in Zante. In a move that marks a first in the region, Glownet.

Tourism 101

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How to Create the Best-Ever Atmosphere at Your Next Event

eventplanner

Have you ever asked yourself what the human side of your event is? In a world where speed of execution is paramount and digital experiences dictate the way we should plan and run events, making your attendees feel truly cared for can be a hard task.

Events 102
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New and Renovated Special: A Milestone for The Venetian Resort Las Vegas

Smart Meetings

The most expensive hotel renovation ever seen marks the venue’s 25th anniversary The Venetian Resort Las Vegas is celebrating a $1.5 billion reinvestment project, said to be the most expensive redo in hospitality history, including a grand slew of property-wide renovations, new programming and fresh culinary additions. Alongside it all, the resort will celebrate its milestone 25th anniversary with special programming throughout the weekend of May 3-5.

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Industry Associations Forge Together

EventMB

Skift Take: The International Association of Exhibitions and Events and UFI, The Global Association of the Exhibition Industry, have signed a memorandum of understanding to re-establish a regular exchange between the two.

Meetings 146
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Industry Trailblazer Julius Solaris Honoured with Outstanding Contribution Award at Event Technology Awards U.S. and Canada

Event Industry News

The Event Technology Awards U.S. and Canada proudly announces the winners of its latest edition. Among the esteemed recipients is industry luminary Julius Solaris, who has been lauded with the esteemed Outstanding Contribution Award for his profound impact and innovative contributions to the field of event technology.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on.

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The Secrets of Swapcard's Remote Onboarding

Event Age by Swapcard

Remote work has become a highly sought-after "perk" for many companies, but for Swapcard, it's long been a non-negotiable that contributes to a more flexible, diverse, and inclusive work environment. The first key component to a unified company culture across geographical distances is onboarding.

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Meeting of the Minds: The Role of AI in Event Planning

Smart Meetings

In this episode of Meeting of the Minds, Smart Meetings sits down with Janette Roush, Executive Vice President of Marketing and Digital for New York City Tourism & Conventions, and Sindhu Srivastava, CEO of We Crush Events and MeaningfulData, to explore the potential of AI in the events industry. From predictive models to large language models, they discuss how AI can revolutionize event planning, offer practical advice for planners looking to integrate AI into their workflow, and address im

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Destination Brief: Detroit’s Tech-Driven Revolution Raises the Bar for Meetings

EventMB

Skift Take: Detroit has a solid reputation as the center of the U.S. automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Thanks to these advancements and top-notch meetings infrastructure, Detroit is emerging as a top contender for conferences and business events of all kinds.

Tech 162
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Expo Stars Interactive joins forces with FFAIR

Event Industry News

Expo Stars Interactive Ltd, the trade show performance agency, is the latest event supplier to announce their partnership with FFAIR. Expo Stars is a multi-award-winning global agency that has managed over 3000 exhibition engagement projects in more than 100 cities across 53 countries.

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Siqi and Mikai’s Opulent Wedding at Casa Loma

EventSource

Love found its grand stage amidst the towering spires and historic refinement of Casa Loma as Siqi and Mikai began their journey to everlasting happiness and love. Every moment of their opulent celebration, seamlessly planned by Designed Dream Events , felt like a scene from a modern fairy tale with all the elements of romance and luxury. The morning started with the couple getting ready surrounded by their loved ones.

2025 63
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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer

“The event is just the thing that happened, but the experience that we create is how we make people feel, and how we make people feel is what builds loyalty.” –Felicia Kaban, Director-Executive Events, Kenvue Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.

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The prestigious Jockey Club Rooms joins Venues of Excellence

Prestige Events Magazine

Venues of Excellence prides itself in inviting independent, diverse and unique venues into its portfolio, and The Jocky Club Rooms is exactly that, an historic venue with versatile space within the unique setting of the spiritual home of British Horseracing in Newmarket. Where extraordinary comes as a standard, conference and event planners choosing to host their events can walk the corridors travelled by historical legends and dine in Georgian splendour in rooms adorned with equine masterpieces

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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7 Ways to Deliver Authenticity and Adventure

EventMB

Skift Take: Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.

Tourism 133
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Venue Spotlight: Lincolnshire Showground

Event Industry News

Set in picturesque parkland, the impressive Lincolnshire Showground offers an Epic experience for any event, large or small. We love working with organisers to make their ideas come to life. From dinners to delegates, exhibitions to entertaining, and shows to sustainability, the team really do live and breathe events.

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elevating events: the imperative of sustainability in corporate gatherings

SevenEvents

in the realm of corporate events, the spotlight often shines on glitz, glamour, and achieving immediate objectives. yet, amid the swirl of excitement and networking, there lies a deeper responsibility that transcends the mere spectacle: sustainability. why is sustainability paramount in the landscape of corporate gatherings? beyond being a buzzword, it is the cornerstone of responsible business practices and a testament to an organization’s commitment to its stakeholders, the environment,

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Executive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist

Event Marketer

“The biggest trend right now is that ability to sort of change and flex and try and experiment and not be like, ‘Here’s what you’re going to do, and this is your journey.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.

Fashion 64
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Events Agency emc3 Has Achieved A King’s Award For Enterprise

Prestige Events Magazine

emc3 has been honoured with a King’s Award for Enterprise: International Trade. Announced yesterday [Monday 6th of May 2024], emc3 has officially been recognised for its excellence in International Trade and is one of 252 organisations nationally recognised with a prestigious King’s Award for Enterprise. The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen

2024 59
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Does Remote Work Make Less of an Impact on the Environment?

EventMB

Skift Take: Many meeting and event professionals work from home. Climate benefits are associated with not commuting to an office, but home setups aren’t the most environmentally friendly.

Meetings 117
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Secret Garden Party drops the headliner to support grassroots artists

Event Industry News

UK’s leading independent festival Secret Garden Party (SGP) shakes up the music industry with their announcement to support Chai Wallahs’ Drop a Headliner campaign, in order to nurture grass roots artists for their 2024 edition. Further highlighting a 20 year history as an incubator event for emerging and independent talent.

2024 67
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Emma and Michael’s Luxurious Garden Wedding at The Royal Ontario Museum

EventSource

As the soft morning light painted Toronto in hues of gold and pink, love was in the air at The Royal Ontario Museum (The ROM). It was the day Emma and Michael had been dreaming of, a day where their love story would be etched in time amidst the magnificence of one of Toronto’s iconic venues. Guided by the expert hands of Weddings by Design , their vision of a timeless celebration came to life in the most enchanting of ways.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Kentucky Derby: A Masterclass in Managing Big Traditions from its 150th Year

Smart Meetings

By the time Churchill Downs Bugler Steve Butteman sounded the “call to post,” a number of notable performances had already taken place. The University of Louisville marching band played “My Old Kentucky Home,” Kentucky native Wynonna Jud performed the National Anthem and lifestyle influencer and restauranteur Martha Stewart called “Riders Up” from the red carpet. 157,000 people had experienced Louisville hospitality in-person and 16.7 million tuned in for the “most exciting two minutes in sports

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Mercure Manchester Piccadilly wins Best Contemporary Hotel Award

Prestige Events Magazine

Mercure Manchester Piccadilly has won Best Contemporary Hotel in North West England at the UK Enterprise Awards 2024. A dedicated research and judging team assessed a host of businesses across the UK for SME News’ seventh annual UK Enterprise Awards, which honours the remarkable accomplishments of companies from a wide range of industries. The Mercure’s entry was considered alongside reviews, testimonials, and crucial feedback from clients and customers and chosen by the judges for its exe

Hotels 59
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Bonnie Grant: Bridging Life Sciences and Hospitality

EventMB

Skift Take: Bonnie Grant is promoting Philadelphia as a premier host of life sciences meetings by showcasing unique destination opportunities.