Adjusting Strategies to Changing Business Models
PCMA Convene
AUGUST 16, 2023
ESTRO social media) The pandemic has upended destinations’ view of business events as some kind of “subsidiary of tourism,” U.K.-based Cortese said ESTRO will still try to run engagement projects in 2024 in Glasgow, Scotland, and in 2025 in Vienna. Events, he said, are now recognized as “being at the heart of the city’s reinvention.”
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