2025 Global Events Marketing Sustainability 
Smart Meetings
JUNE 5, 2023
Marriott’s Chief Sales and Marketing Officer for the U.S. Marriott International’s third board chair in the company’s 96-year history, David Marriott, explained at the opening session that the company is focused on technology, growth, sustainability and DEI. The return has been uneven depending on the region and the industry.
PCMA Convene
JANUARY 6, 2020
So stay tuned: Joseph Pine and James Gilmore, who have just published a 20th-anniversary edition of their seminal The Experience Economy , have promised to share with us in an upcoming issue what attendees now expect in terms of their event experience, and how that has evolved over two decades. Personalized Marketing. Janelle Shane.
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PCMA Convene
DECEMBER 30, 2019
So stay tuned: Joseph Pine and James Gilmore, who have just published a 20th-anniversary edition of their seminal The Experience Economy , have promised to share with us in an upcoming issue what attendees now expect in terms of their event experience, and how that has evolved over two decades. Personalized Marketing. Janelle Shane.
Event Marketer
JANUARY 3, 2024
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
Social Tables
DECEMBER 27, 2018
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To
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