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EMS 2024: Five Takeaways for Trade Show Exhibit Experiences

Event Marketer

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. AI could help companies analyze T&E on a ‘much more granular level.’ percent increase in hotel rates.

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The Business of Events Publishes Plan of Activity for 2024/5

Prestige Events Magazine

The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. This year, a number of regional events will also take place, along with specific Advocacy Forums, which will be held within existing events and trade shows.

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CES 2024 Coverage: How Siemens Builds Stories into its Exhibits

Event Marketer

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Some that resonated are below so you can be as inspired as we are. It is what Marin would have wanted.

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New Whitepaper: Emerging Trends in the Events Industry in 2024

Eventscase Blog

In our dynamic events industry, staying ahead of emerging trends is crucial for success. As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. dollars mark by 2028, staying updated with emerging trends is imperative. No technical skill is required at all.

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Q&A: 10 Minutes with Stacey Gromlich of Siemens

Event Marketer

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.