2023 Contracts Marketing Sponsorships 
Event Marketer
APRIL 10, 2023
Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.
Stova
MARCH 17, 2023
The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.
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Event Marketer
APRIL 11, 2022
More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?
SpotMe Blog
JUNE 13, 2023
Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. ITA Group designs events that meaningfully connect with attendees.
Stova
MARCH 7, 2023
Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? What emerging trends will shape the industry, and how can technology help you make the most of new market realities? What products are gaining traction?
Socio Events
MARCH 27, 2023
Like an architect develops sketches and blueprints before contracting out the construction of their creation, an event planner needs to have the outline ready to go—and well ahead of time. Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other.
ePly
JANUARY 27, 2024
An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.
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