Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event
Event Marketer
JUNE 13, 2022
But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.
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