2022 Food and Beverage Marketing Sustainability 
Event Marketer
JANUARY 24, 2022
Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. The National Restaurant Association has released its “ What’s Hot: 2022 Culinary Forecast ,” which reveals that the F&B industry is choosing to reset in 2022. CBD-infused beverages. Grain-based bowls.
Velvet Chainsaw
MARCH 15, 2023
Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Shifting marketing budgets. That net income is often what funds an association’s year-round member programs and services. Price increases.
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PCMA Convene
OCTOBER 10, 2022
Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. Michael Dyerland/Visit Seattle). ” — Shawna McKinley.
Smart Meetings
FEBRUARY 20, 2024
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.
Event Marketer
FEBRUARY 15, 2022
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. 11-13, and will wrap in Bend, OR, at Mt. Agency: Powdr.
Endless Events
NOVEMBER 15, 2022
More than simply stretching our pre-existing 2022 budgets thin might be required in this climate. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money.
Event Marketer
SEPTEMBER 11, 2023
We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.
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