Event Marketer

JULY 18, 2022

The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with its roots intact.

2022 108

2022 Sponsorships 2021 Sports 108

GEVME

JANUARY 4, 2022

In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. Flipping the coin, do attendees see the value of paying for an online event? However, are people ready to invest in an online event when they are feeling they are not getting the same experience as in person?

Sponsorships 317

Sponsorships 2022 2021 Events 317

Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.

Sponsorships 97

Sponsorships Sports Social Media Contracts 97

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

Sponsorships 86

Sponsorships 2022 Sports Marketing 86

Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. It also hosted the networking experience and panels that comprised the festival’s eighth annual Latino Filmmakers Network event.

Sponsorships 107

Sponsorships 2022 2021 Marketing 107

Socio Events

AUGUST 29, 2022

Over the last couple of years, people had to get scrappy with their budgets and events. And even though events are back in full swing, sponsors are hesitant. This makes securing event sponsors more difficult. Find the right event sponsors. Those are the people who want to support you, your business, and your events.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 78

Sports Sponsorships 2023 Social Media 78

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. And we’re going to be supporting this with additional field marketing initiatives.” Liquid I.V. s senior brand director, told EM ahead of the race.

Sponsorships 107

Sponsorships 2012 2023 2022 107

Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. Hubshman likes to think of his event as the “sexy, cool younger brother or sister” of the property. SPONSORSHIP. The show , taking place this year Nov.

2022 80

2022 Sponsorships Fashion 2021 80

PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Consider redefining everything about your current event.

2022 98

2022 Retail Travel Tourism 98

Socio Events

AUGUST 10, 2022

A good virtual event idea can make a world of difference when it comes to attendee engagement, but it’s not always easy to think of creative ideas that will keep your attendees entertained and engaged. The truth is that there’s almost no limit to the types of events that can be hosted virtually.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

Event Industry News

MAY 17, 2022

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation.

Event Technology 58

Event Technology Technology 2022 Sponsorships 58

Event Marketer

FEBRUARY 22, 2022

It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. 18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. Require Online Registration.

Sustainability 114

Sustainability Sponsorships Trade Shows 2022 114

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Socio Events

OCTOBER 13, 2022

Corporate sponsors play a big role when organizing a successful event. If you’re an event planner, this must sound like music to your ears. In fact, the majority of event planners agree that acquiring sponsors is a struggle. In this guide, we’ll teach you how to get sponsors for an event. Event sponsorship 101.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

Eventscase Blog

NOVEMBER 9, 2022

The last quarter of the year is one of the busiest times in the events industry. Despite the harshness of the crisis that has hit the events industry as a result of the Covid pandemic, Eventscase has always had the support of its investors. LAST ‘WHAT’S UP’ EVENT OF 2022. UPCOMING EVENTS. EVENTSCASE + AEVEA.

2022 52

2022 Negotiating Social Media Tech 52

Eventscase Blog

SEPTEMBER 29, 2022

At Eventscase, we have welcomed September through a series of celebrations and events—two of our favourite themes. What started as an idea for an event search engine eventually led to the inception of the all-in-one software we know today. Q3 ‘What’s Up’ Eventscase event. Below is a short video summary of the event.

2022 52

2022 Sponsorships Tourism Sustainability 52

Eventscase Blog

JULY 14, 2022

What better way to spend these sun-filled days than with events. We all want and need these days to rest up and recover for the final leg of the year, and to allow us to come back even stronger with more enthusiasm to finish off 2022. For now, let’s review the current events at Eventscase this month! EVENT TECH LIVE.

2022 52

2022 Contracts Sustainability Technology 52

Eventscase Blog

OCTOBER 12, 2022

October marks the beginning of the last quarter of the year and it’s almost mind-boggling when it seems like yesterday when we eagerly kick-started 2022. We can definitely say that this year marks the recovery of the events industry and, for that, we are eternally grateful. More events in October. Events in November.

2022 52

2022 Sustainability Tourism Event Tech 52

Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. What can Tag Digital support event organisers with?

Advertising 105

Advertising Sponsorships 2022 2021 105

Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. USAA brought that back for them.

Insurance 87

Insurance Sponsorships 2009 2022 87

Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

2022 125

2022 Food and Beverage Apparel Fashion 125

EventMB

MAY 22, 2022

Pallets are a favorite DIY option because they can be so diverse, from furniture to event entertainment, they are now making their way into exhibitions as a unique, rustic way of displaying products, signage or artwork. Creating comfortable event spaces such as this give attendees a space to “take their shoes off.”.

Trade Shows 161

Trade Shows 2022 2017 2018 161

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

Sports 103

Sports Tech Sponsorships 2022 103

Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Agency: Momentum Worldwide.

Food and Beverage 103

Food and Beverage Retail 2022 Sponsorships 103

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community? Paid or Free Event?

Advertising 118

Advertising Sponsorships 2021 2022 118

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . jimdonnellyphoto).

Automotive 106

Automotive 2022 2020 Sponsorships 106

Event Marketer

OCTOBER 3, 2022

But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thousands of consumers walking through. 1 Black culture event,” she says. A presence that is “felt.”.

2030 99

2030 Sponsorships 2007 Fashion 99

Event Marketer

APRIL 18, 2022

The event, a component of the brand’s programming March 11-13, took place at the local Banger’s Sausage House and Beer Garden, which was transformed to look like one of the show’s popular small-town destinations, the Department of Motor Vehicles. Greeting consumers at the door was a 20-foot-tall statue of Bob as his character in the series.

Sponsorships 104

Sponsorships 2022 Entertainment Travel 104

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. They’re even creating entire festivals around the concept (hello, sponsorship opportunity). So, ready to skip the hangover?

Food and Beverage 120

Food and Beverage Sponsorships Events Consulting 120

Event Industry News

JULY 14, 2022

After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps.

Event Apps 71

Event Apps Sponsorships Contracts Travel 71

Event Industry News

JULY 14, 2022

After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps.

Event Apps 71

Event Apps Sponsorships Contracts Travel 71

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

Sponsorships 75

Sponsorships Retail Sports Social Media 75

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

2024 100

2024 Social Media 2022 Entertainment 100

Eventsforce

JULY 21, 2021

Want to stay up to date on all things events? As lockdowns restrictions ease and borders open again, hybrid events will become critical for event planners across the globe. In fact, a new research study from Eventsforce shows that 58% of organizers are running hybrid events in 2021 – with another 17% in 2022.

Sponsorships 106

Sponsorships Events Trade Shows Tech 106