Velvet Chainsaw

APRIL 5, 2022

As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns.

2022 398

2022 Conference 2019 2020 398

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing. Data rules.

B2C 370

B2C Social Media B2B Advertising 370

Eventsforce

FEBRUARY 24, 2022

As a meeting and event planner, do you ever feel a little stuck? Maybe you can’t find the perfect spot for your next unforgettable event. Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot.

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98