Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City. This year’s competition, taking place Aug. IHG HOTELS & RESORTS.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Identifying the proper target market (i.e.,

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Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

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Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. How Six Sponsors Served up Fan Experiences at the 2021 US Open. STORY OF THE YEAR #3.

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Bizzabo

DECEMBER 22, 2020

The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Note: As 2021 goes on, we plan on updating this post regularly.

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Bizzabo

DECEMBER 4, 2020

Almost 6,000 event marketers registered for (Almost) HYBRID to discuss the future of events. Last week, thousands of event marketing professionals from all over the world tuned in live for our second virtual summit: (Almost) HYBRID. Eran’s keynote reminded us to embrace the future of events.

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Bizzabo

JULY 20, 2021

Agents of Hybrid welcomed speakers and thought leaders from the most well-respected events and brands in the industry: Money 20/20, Peloton, HubSpot, and Bloomberg - just to name a few. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022.

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GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. According to our Evolution of Events Report , 80.2% Further Reach.

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Hubilo Blog

APRIL 20, 2021

In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. This audience reflects a buyer persona portrait that includes the core marketing components of your ideal customer. This will give your event enough time to garner eyeballs. Let’s begin!

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Bizzabo

FEBRUARY 1, 2021

What does it take to fully engage your event attendees in a virtual or hybrid setting? Read on to learn the ins and outs of audience engagement in 2021 and beyond. Audience engagement is a familiar topic. Keeping attendees actively engaged throughout the entire experience is instrumental in the overall success of your event.

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SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Nunify

OCTOBER 11, 2022

This article will discuss the best timings to send your promotional webinar and how to create a targeted email sequence to get the most out of your webinar email marketing efforts. Webinar promotion email is the first and most important step of your webinar marketing funnel. The Topic – What will you discuss.

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Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. Photo credit: Spangler Candy Company The post The Brief: Quitter’s Day and Reality Show Competitions appeared first on Event Marketer.

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Event Leadership Institute

MARCH 17, 2021

Now I’m turning to virtual events, in particular the business context, their design, strategy, and what it means for careers in events. Business Barometer: Market Caps & Valuations. Also in November, Welcome raised $12 million, aiming to become the Ritz-Carlton of virtual events. 2021: The Year of the UX.

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Nunify

SEPTEMBER 28, 2022

Digital marketing has evolved quickly. With more and more noise, marketers are having to rethink how to stand out and engage. As per BrightTalk , In 2021 webinars (81%) is the preferred content format by professionals, followed by online courses and virtual events. Market your webinar through your guest speaker.

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Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Make sure to listen to their episodes if you’d like to get into the nitty-gritty of this topic.

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Event Marketer

JUNE 28, 2021

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future. Most event marketers have reported that the industry’s impending comeback still feels like a moving target. READ AND DOWNLOAD THE ROUNDTABLE.

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Expo Pass

JANUARY 13, 2022

There’s no doubt that 2021 was the year of change in the event industry. From one minute to the next, it seemed like everything we all knew about planning events was being jumbled up and rearranged. We noticed that event organizers and attendees can’t get enough of hybrid events (and hybrid venues).

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Event Marketer

JUNE 7, 2021

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.

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Endless Events

OCTOBER 23, 2020

After all that this year has thrown our way, it is easy to want to leave early and just wait for 2021. Maybe something about events in the medical field? Maybe you just want a guide about event marketing? Whatever the topic, we’ve got you covered! Retreats For Event Profs: Do We Need Them? (40

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Eventbrite UK

AUGUST 9, 2021

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub.

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Event Industry News

SEPTEMBER 29, 2021

Hundreds of international and UK destinations, hotels, venues and event suppliers will be present while more than 40 hours of education can be accessed during the show, which continues on 1 October, both live at ExCeL, London and virtually on the Swapcard platform. To register to attend The Meetings Show’s 2021 visit [link].

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Event Marketer

FEBRUARY 8, 2022

More on This Topic: . SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground. The post Three Brands Making Metaverse Moves with Their Own Virtual Destinations appeared first on Event Marketer. And early adopters are reaping the benefits. ComplexLand 2.0:

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Event Marketer

JANUARY 29, 2024

As part of its “All In” toolkit for marketing inclusion, the continuously evolving, U.S.-focused It offers best practices, recommendations and standards across 21 sections covering topics like attendee list development, badges, music, neurodiversity, signage design, supplier diversity and swag.

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Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Planning Hybrid Events in 2021.

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Event Marketer

OCTOBER 19, 2021

The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. More B-to-B Event Strategies: Eight Tips and Takeaways for Pivoting From Virtual to In-person Events. We will never look back. Johnson, New York City.

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Tech Sponsorships 2021 Sustainability 92

Event Marketer

MAY 16, 2022

The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says.

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Event Industry News

AUGUST 2, 2022

By Robin Bunevich, Zoom’s Integrated Marketing Manager for Zoom Events and Zoom Video Webinars. They say time flies when you’re having fun, so it’s hard to believe our virtual events management solution, Zoom Events , just turned 1! Looking back at our eventful year. Virtual networking made easy.

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Event Industry News

JUNE 8, 2022

In the wake of the 2020 – 2021 pandemic, most corporate events are now a mix of both in-person and virtual attendees and sessions. Engaging events can attract remote attendees through marketing and creative event promotion. They want to receive the inside story about a topic they care about.

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SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

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Event Marketer

FEBRUARY 1, 2022

25, 2021, through Jan. 23 could purchase rare merch, snag collectibles, snap pics and selfies with iconic artwork, watch rare Bowie footage, attend curated events and peruse a collection of audio-centric touchpoints, including a 360 reality audio experience leveraging Sony technology. 25, 2021, through Jan. Agency: Factory 360.

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Bizzabo

AUGUST 7, 2020

Discover this year's best virtual events focused on diversity, equity, and inclusion and learn how you can support and amplify the voices of those who need to be heard. Many companies are pivoting to virtual events. More than 90% of event marketers plan to make virtual a key part of their strategy going forward.

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Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Coca-Cola (@CocaCola) November 11, 2021. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer. FILL A VOID.

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Event Marketer

JUNE 28, 2021

But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. Topics spanned drag performances, sign language performances, music, dance and makeup artistry. Brands did their best to commemorate Pride Month virtually in 2020.

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